i. Larson needs to subtly and powerfully draw public's attention to its "staying power" and one of the top leaders in the market considering that it has a presence of over 5 years and 15 years in the USA and Germany respectively.
ii. The company should build and strengthen its image as a responsible corporate by enhancing its presence in the community through initiatives and participatory events. This could heighten the positivism of the brand of the company and could be a clear differentiator since community events are also caught by media and do not involve additional advertising.
2) Internal Cost Cutting: The Company needs to critically analyze its cost structure and find ways and means to optimize costs instead of increasing prices. This will ensure higher profit margins and allow company to reduce product prices potentially attracting new customers.
3) Expansion to new markets: Larsen's presence is currently limited to only 2 counties which are currently in recession. It needs to expand into newer / growth oriented markets like Asia and Africa. It needs to consider organic and inorganic growth through acquisitions, mergers, setting up subsidiaries and tie-ups with local companies in other countries and homes countries too.
5) Outsourcing: Larsen can critically analyze the feasibility of moving its manufacturing bases to