Further, the changes in temperature of the foods and water we usually intake affect the colors of our teeth. Aging and other internal activities such too much fluoride may also stain the teeth ("Something to Smile About". Metro. July 2005. Volume 15 (6). pp 86).
However, this teeth discoloration issue can easily be solved through various methods. At home bleaching such as the use of specially prepared toothpastes can be an alternative. Laser tooth whitening is another option for those who would want a shorter process, because this would only entail a one to two-hour session.
The topic is again very simple yet a very helpful tip for its readers. I know for a fact that teeth discoloration has been a pertinent problem of most people now a days, especially because beauty and physical appearance now matters a lot.
I also liked the simplicity of its presentation. Just the smile of a person having perfect teeth is enough to connote what is inside the story. It does not need further graphics nor pictures because those can only look the page a bit messy.
What seemed a bit awkward to me was the mentioning of Colgate's Simply White product. It looked like it was just advertising the product and not giving tips to the readers. May be this could be minimized if Colgate's product was shown in a not too "hard sell" way. A small picture of its product on just one small corner of the page is enough to denote that this product is made to help people to maintain perfectly white teeth.
As for its "ethos", the magazine where it was published or advertised maintains a good credibility standards. Metro Magazine has been in the publishing industry for several years already, and so far, everything that is published or written in the every issue of this magazine are found to be of good value. Every reader who will be reading this material will surely not have any second thoughts on believing what has been claimed in the advertisement.
With regards to the "pathos" aspect, the magazine advertisement is very objective. It has directly 'attack' the emotions of the readers, particularly the feeling of 'vanity'. I personally believe that each and every person desires to look good so as to feel good. The advertisement has made use of this idea. More so, it has created a tremendous impact to all the reader's minds that white teeth can indeed make one look beautiful and of course neat. Needless to say, this ad has attacked the mind and the hearts of all readers. It has enlightened the minds of the people on how one can maintain a pearly white teeth, while providing the hearts an avenue to aspire for additional beautiful attribute.
With regards to the third aspect which is the "logos", this ad has provided logical proofs of what to do best with discolored teeth. It has given several alternatives or methods on cleaning one's teeth so as to remove stains and other matters that make it looks dirty. These things alone make this ad credible. on the first