StudentShare solutions
Triangle menu

Rug Bug Corporation - Essay Example

Not dowloaded yet

Extract of sample
Rug Bug Corporation

However, this is a small number when compared with the reported 4.5 million children who suffer from disabilities. So why do wheelchairs not sell to more children who need them The primary reason seems to be the high cost and the short period of usefulness of the equipment.
If we consider the total number of children using wheelchairs and the age span of 8 years (14-6) that translates to less than 10,000 additional purchases each year, excepting of course, the replacements. As against this you have projected sales of 340; 5400; and 22,400 units in the first three years of operations - in a market that is growing at three percent anuually. This is not likely to go down well unless substantiated by other arguments.
The additional market for children suffering from muscular dystrophy needs to be explained in greater detail and supported by data. In the meanwhile, you ought to consider revising the investment proposal by reducing projected sales in the 2nd and 3rd years.
The wheelchair is a sign of ability impairment and may result in a lowering of self esteem and this will deter potential customers. The findings and recommendations of Doctors in that powered wheelchairs actually provide an impaired child with a sensory experience close to that of a normal child and improves their spatial skills and relations need to be highlighted in the promotion part of the marketing mix strategy. ...
The additional market for children suffering from muscular dystrophy needs to be explained in greater detail and supported by data. In the meanwhile, you ought to consider revising the investment proposal by reducing projected sales in the 2nd and 3rd years.
Critical Factors for Success:
The wheelchair is a sign of ability impairment and may result in a lowering of self esteem and this will deter potential customers. The findings and recommendations of Doctors in that powered wheelchairs actually provide an impaired child with a sensory experience close to that of a normal child and improves their spatial skills and relations need to be highlighted in the promotion part of the marketing mix strategy. However, the projected sales and the promotional activity required to bring this message across require a spread over the entire US. This will be impossible to achieve within the small fund flow projections.
The second factor will obviously be the backing of the medical fraternity for the product. Information about the unique qualities of the product followed by demonstrations would be required.

The Business Plan
You have made and presented the business plan without supporting most of the information with details of how these figures have been arrived at. These will definitely be required to be included. There is a need to clearly state the assumptions made and highlight the strengths of the organization that will be responsible for the operations of the company.
Financing
This is the most important part of the presentation and must be developed on a more realistic basis. I wish to point out that in addition to the overestimates of the sales in the coming years the ...Show more

Summary

You face a problem typical to all start-ups - you have developed a brilliant product, but do not have the resources to bring it into the market. The wheelchair designed by you for children with impaired mobility has many advantages over the competition. To reiterate these:
Author : frederick43
Rug Bug Corporation essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Rug Bug Corporation"
with a personal 20% discount.
Grab the best paper

Related Essays

Nucor Corporation
Competition exists in the steel industry both in the US market and globally. The competitive forces affect all the companies in the industry and how best a firm’s strategies will influence its success. In the US steel industries, players like Nucor are faced with various elements of competition.
4 pages (1000 words) Essay
Starbucks Corporation
Howard Schultz joined Starbucks in 1982 as director of retail operations and marketing (Starbucks Coffee Company 1). It was during this time that Starbucks started providing restaurants and espresso bars with coffee. In 1984, Starbucks started the coffeehouse concept which eventually became the foundation of II Giomale, a company which Schultz started in 1985 (Starbucks Coffee Company 1).
5 pages (1250 words) Essay
Cigna Corporation
Cigna Corporation (Cigna) is a global health service company. The company offers variant insurance products under medical and accident cover throughout the United States. These services are sold through the company employees and selected groups.
18 pages (1250 words) Essay
S Corporation vs. Corporation
There are various filings that one has to do to become incorporated. In the United States of America the law recognizes two types of corporations for the purposes of taxation. There are the C corporations and the S corporations (also known as small corporations).
3 pages (750 words) Essay
Ford Corporation
Business policy also deals with the acquisition of resources with which corporation goals and visions can be attained. It is the study of the functions and responsibilities of higher management, the substantial issues impacting corporation achievement and decision impacting corporation in long-run (Vlasic, & Bill 19).
4 pages (1000 words) Essay
Corporation
Today we can easily access the foreign brands anytime and anywhere. The corporations on the other hand are striving hard to satisfy our needs and demands. Now the question arises, who are “We”? “We” of course constitute the market. “We” are the customers.
4 pages (1000 words) Essay
Sony Corporation
The company’s value creation, supply chain, entry strategy, foreign direct investments strategic alliances, and value chain would also be examined in the essay in details. As a specialist, at the end of the research work, the researcher would comment on the future initiatives that would be valuable for the company in the long run.
14 pages (3500 words) Essay
Bug, Inc. Paper
igital Millennium Copyright Act (DMCA) which is a United States copyright law which criminalizes production and dissemination of technology, devices, or is used to circumvent copyrighted control technology (digital rights management).To protect its logo the company should make
5 pages (1250 words) Essay
Oracle Corporation
Oracle Company is the second largest software technological company, after Microsoft (Zheng and Zhang, 2014). This is in terms of revenues that the company makes. The main reason as to why I have an interest in working with Oracle is based
2 pages (500 words) Essay
Target Corporation
However, this growth in credit caused a considerable increase in the company’s earning which made the whole plan seem like a risky prediction gone better. From this article, a few points are worth noting.
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation