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American independent cinema - Essay Example
Hollywood has become synonymous with world-class quality cinema. Because of marketing and promotional dominance and state-of the-art technology in film production, any film produced here will afterwards become global cinematic masterpieces, with millions of viewers scrimmaging for front seats in cinema houses just to watch Hollywood celebrities…
But its lavish concentration on its business marketing efforts has escalated the concern of film critics and artists that Hollywood films portray an identity very different from the Americans. This "identity loss" has been addressed only during the 1980's and early 1990's by the "independent directors" who revive American identity in US independent film industry.
Wikipedia defines an independent movie as a 'film initially produced without financing or distribution from a major movie studio.' In the popular sense, any film that receives less than 50% of budgeting from major studios is already considered "independent." Its creative approach in movie production enabled them to garner as much as 15% of US domestic box office revenue within the period of January to March 2005.
In order to further discuss the current status of American Independent Cinema, there should be a distinction between a "national" cinema and the mainstream Hollywood. There are four defining approaches where one can distinguish "national" cinema as presented by various studies on the subject (Shaw 2002). ...