PetMeds Outputs - Case Study Example

This paper will dwell on the different levels of outputs on PetMed Express, Inc. PetMeds does business as 1-800-PetMeds using three main sales channels - Internet, telephone, and direct mail/print. It is America's leading pet pharmacy that markets prescription and non-prescription pet medications and other health products for dogs, cats and horses (PetMed Express Inc, 2009). The company employs customer care representatives, marketers, pharmacists, pharmacy technicians, warehouse associates, information technologists, accountants, purchasers, human resource personnel as well as supervisors and managers.

These individuals serve at the core process groups of customer care, warehouse, pharmacy and corporate departments. The paper will identify the different outputs at the different individuals. The group output will be discussed according to the departments. The system outputs will involve the overall performance and effectiveness of PetMeds in the pet pharmacy industry. Individual outputs in the Nadler-Tushman Congruence Model include individual behavior, performance and effectiveness (Falletta, 2005). . Marketers are in control of the different promotional strategies of the company such as advertising, mail catalogs and press releases.

On the other hand, pharmacists and pharmacy technicians are in-charge of the prescription needs of customers and pet owners. Their output would be the prescription orders of customers. The warehouse supervisors and associates are accountable for all the warehousing of inventory and shipping of prescription and non-prescription pet medicines. The accountants are liable for the monetary transactions such as account payables and receivables as well as monitoring of the company's costs and expenses.

The purchasers are responsible for procurement of pet medications including health and nutritional supplements from different manufacturers and suppliers of the company. Human resource personnel are in-charge of the retention as well as recruitment and selection of employees. Their outputs will be the optimum number of employees that the company requires for its day-to-day operations.Aside from the expected functional outputs of individual employees, they are also appraised on their performance such as their absenteeism, lateness and levels of employee satisfaction and stress.

Group OutputsThe group outputs of an organization include the performance and effectiveness of the group as well as intergroup conflict, collaboration, and communication (Falletta, 2005). PetMeds have four core groups in the company that is responsible for different functions and processes. These groups are customer care, pharmacy, warehouse and corporate departments (PetMed Express, 2009). This paper will focus on the core