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The Abel Corporation

Our strong brand name and state of the art development capabilities are committed to providing our customers with the greatest value in power tool performance that is available.
Our customers have come depend on our power tools to be there when it counts. They have come to know Able Corporation as the leading innovator in the power tool business. Whether it's home repair or an industrial application, if there's a job to be done, you will find Able doing it.
Management Strategy
I. Corporate
A. One Year
1. Concentrate marketing efforts on most profitable lines
a. Expand cordless lines
2. Generate greater communication between departments
3. Seek investors for plant upgrades
4. Concentrate on innovation
a. Primarily battery design and hybrid
B. Five Year
1. Develop brand recognition
2. Expand retail distribution
a. Wal-Mart, Home Depot, Lowes
3. Seek new technology
a. Batteries and Hybrid design
4. Complete the renovation and overhaul of manufacturing facilities
C. Ten Year
1. Reach global markets
2. Become the recognized leader in power tool innovation
3. Reinvest in expansion

II. Operational and Business
A. One Year
1. Generate greater control over metrics
2. Set departmental goals
3. Research establishing Strategic Business Units
B. Five Year
1. Have all departments working with the same data
2. Reduce costs by improving efficiency
3. Have scheduling systems in place for high volume production
4, Establish SBUs to meet expansion

C. Ten Year
1. Integrate global operations
2. Develop employee expertise to approach new markets
III. Functional
A. One Year
1. Initiate market research
a. Find out who is buying our products
b. Target their needs
2. Develop a plant renovation/replacement plan
3. Upgrade IT system to facilitate consistent data between departments
4. Legal department strategy for protecting new designs
5. Human Resources develop a plan to stabilize the workforce
B. Five Year
1. Target our market
a. Enhance branding
b. Improve distribution
c. Research international potential
2. Concentrate on new product development
a. Improved tool design and functionality
b. Battery hybrid design
3. Arrange financing for expansion
4. Legal staff to gain international expertise
C. Ten Year
1. International marketing campaign
2. Human Resources provides a diverse global workforce
a. International sales force
Bibliography
Clarke, S. (2001). Information systems strategic management : An integrated approach. London UK: Routledge.
Lasserre, P. (2002). Global strategic management. Gordonsville, VA: Palgrave Macmillan.
Lawrie, G. (Ed.). (2004). Strategic performance management. Bradford, UK: Emerald Group Publishing Limited.
Scalet, S. (2005, July). Five steps to an effective strategic plan. CSO . Retrieved February 4, 2007, from ...Show more

Summary

The Abel Corporation is an established manufacturer of full-range, portable, electric power tools and accessories. Throughout our history we have established a reputation for innovation and integrity. Our mission is to provide consumers and professionals with the most up to date design and functionality in their power tools…
Author : twila64
The Abel Corporation essay example
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