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Organizational and Societal Functions - Essay Example

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Organizational and Societal Functions

These, when clubbed are categorized as the Organizational and Societal arenas, where the PR man has to function.
Public Relations is reaching out to the world to create an image of the company, its products and services so as to have a positive competitive impact, which in turn makes for a good long term bottom-line.
Apart from the traditional public relations function of working with the media and exposing the good side of the organization, now the hectic pace of all the domestic and global industries demand the following functions too:
The last, becoming more and more urgent and forceful as the organizations are impacting globally, by their multi-country locations. These generate a plethora of economic, social, cultural and even religious issues, which have to be resolved.
2. Relationship management - This demands great tactical skill that adequately addresses the strategies formulated, to be played right across the board. It is all inclusive and in dire need nothing is excluded. Traditionally the directions required are {a} Internal Within the organization and {b} External Outside the organization.
3. Media Relations - The core area of public relations is media relations. Efforts are desired to properly publicize products or the company to the members of the mass media TV and Radio, newspaper, magazine, newsletter and Internet.
4. Publicity - Products or events are to be successfully publicized when launched through various media and Brand Ambassadors or influencers.
5. Marketing communications - This focuses on the products or produce and/or services. Marketing communications {marcom} is primarily concerned with demand generation, product, produce and/or service positioning.
6. Employee relations - It begins with sharing of the corporate vision to enable every one in the organization, to work in tandem to successfully realize it. Build cordial relationship between the employer and the employee with the existence of mutual respect for each other. Derive immense benefits of team sprit to directly effect improved production, employee motivation, customer satisfaction and reputation of business.
Public Relations 5
7. Investor relations - The larger the organization gets the more complex are the financial structuring. Therefore, most large companies, investor relations (IR) or financial public relations is a specialty in itself guided by specific disclosure regulations dictated ...Show more


Public Relations, people tend to derive a host of, spoken or unspoken, meaning to this very critical department in an organization. Rarely seen otherwise but they come into focus in all the major events in the life of the organization. It is therefore looked on with envy or sympathy, depending largely on the kind of occasion or fire they are fighting…
Author : carolanne33
Organizational and Societal Functions essay example
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