Breakthrough in Airline Industry - Thesis Example

Only on StudentShare

Extract of sample
Breakthrough in Airline Industry

Two successful companies are proposed as case study samples for the survey and extensive person-to-person interviews, namely, Southwest Airlines and American Airlines. In addition, two other profit-taking companies, Singapore Airlines and Cathay Pacific, shall serve as subjects of secondary interest as the thesis looks into their CRM practice by requesting them through e-mail or fax to fill up a questionnaire on the topic. If feasible, the proposed research shall locate any remaining office or persons that can speak for the failed Oasis Airlines, which is currently undergoing bankruptcy proceedings. Learning about the CRM techniques of both a successful and a collapsed airline is valuable to the proposed thesis since it will enable us to evaluate which process is more effective and useful.
Whilst one airline after another goes out of business or on the edge of bankruptcy, a handful of airlines continue to operate profitably as if no crisis assails the industry at all. The most prominent of these successful airlines are Southwest Airlines, Cathay Pacific, Singapore Airlines, American Airlines and EasyJet. ...Show more

Summary

The proposed thesis shall examine the increasing use of customer relationship management (CRM) in the airline industry, which is currently beleaguered by soaring oil prices, rising global inflation and interest rates, instability in currency exchange rates and the overall slowdown of the global economy…
Author : kaelakreiger
Save Your Time for More Important Things
Let us write or edit the thesis on your topic
"Breakthrough in Airline Industry"
with a personal 20% discount.
Grab the best paper

Related Essays

Regulation of Airline Industry
This paper discusses the need as well as the extent by which government should exercise control over the airline industry. To some degree, government regulation may be deemed as vital in keeping the efficiency level within the airline industry. Since the deregulation of the industry, it is reported that many airline companies have opted to merge or engage in airline alliance, which are characterized as virtual mergers to circumvent government restrictions (Doganis, "Flying Off Course").
2 pages (500 words) Essay
Airline Industry
During the year 2005, Lufthansa dispatched average sales of an approximate 19 billion euros; this signified an increment of an approximate 7 percent. The operating profit also augmented from an approximate 51 percent to which implies an approximate 5 million euros.
13 pages (3250 words) Essay
Regional Airline Industry
There is no fierce competition between large airline carriers and regional carriers because of unique environment and lack of capabilities of large airlines. Technology and partnership with large carriers is another success factor. "The introduction of faster more efficient commuter jets, had also helped the regional airlines to expend their service areas" (Lohman 2008).
5 pages (1250 words) Essay
Marketing in Airline Industry
Business firms have realized that they cannot survive without marketing. Marketing plays a significant role in the sustainability of an organization. In this paper, marketing in service industries is discussed (ICFAI Center for Management Research (ICMR)).
5 pages (1250 words) Essay
MBA Case SkyWest Inc. and the Regional Airline Industry
There is no fierce competition between large airline carriers and regional carriers because of unique environment and lack of capabilities of large airlines. Technology and partnership with large carriers is another success factor. “The
5 pages (1250 words) Essay
Airline Industry
In 2004, traffic of international airline passenger was improved nearly about fifteen percent in contrast to 2003 in a few regions such as Asia-Pacific (Holtbrugge & Et. Al., n.d.). In the
13 pages (3250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT