Communicating collective identities (business and marketing) - Essay Example

Only on StudentShare

Extract of sample
Communicating collective identities (business and marketing)

This paper basically examines that what makes brands great, but first it is beneficial for every organization or company to briefly review the evaluation and the valuation approaches. Most of the brand owners today rely on the marketing-oriented measure like esteem and awareness (Chernatony, 2006, pp. 300-318).
As a result of the brand evaluation by using the KPI or also by using the scoring system the company can also determine the value of the brand equity whether the current or the future which is compared to their short-term or to their long-term objectives. The evaluation is the important term for every brand owner and also for every company because it is only with the help of evaluation it takes the brand owner through many aspects with the help of which the brands now gives and constitutes the sound advice on strategically developing their brand. On the other hand it also gives the practical guidance on how the brand owner can implement their brand strategy.
There are some unintended consequences of the branded communication at the social as well as at the cultural level. ...
Download paper


Evaluation is generally defined as a methodological area which is closely related to but also distinguishable from different traditional social researches. Evaluation on the other hand also utilizes many of the methodologies which are of same kind used in the traditional social research, but because of this evaluation takes place within the organizational and political context, it therefore requires group skills, political dexterity, management ability, sensitivity in order to multiple the stakeholders and many other skills that the social research generally does not rely on other issues as much.
Author : libbie56

Related Essays

International Business Marketing
(Tai, et al 2005).
3 pages (753 words) Essay
Marketing to consumers in saudi arabiawhich facets of their multiple identities do they use when
Despite the fact that cross border trade of various entities like people, products, ideas, etc. have resulted in cultures getting mixed up and losing their core identity, yet the foreign element in the home culture has not fully revamped the local culture anywhere in the world; the glimpse of the home culture remains there no matter how much the foreign culture influences it. However, this phenomenon does lead to the outcome that culture is no more a static variable but is dynamic and continues to grow as embedding of culture takes place. This dynamicity and the cross border trade has actually...
6 pages (1506 words) Article
International Business. Marketing policies
This paper focuses on the International marketing mix for the number one bank in the Netherlands called ABN AMRO. The paper is divided into two sections. The first section speaks about the essential components in a marketing mix and then goes on to compare and contrast the differences in a domestic marketing campaign with that of an international marketing campaign. The second part of the paper focuses on ABN AMRO launching itself and its credit card campaign to be more specific into the growing markets of India. As the international marketing manager in charge of this venture, I focus on the...
8 pages (2008 words) Essay
Marketing strategy: business organisation
The "market" was a place or location, present since ancient times in every town or city, where goods (foodstuff, clothes, shoes, etc.) were bought and sold. The term evolved in modern times into an important concept that management thinkers define as one that gives meaning to the existence of a business.
8 pages (2008 words) Assignment
Collective Security
To preserve peace after World War I the League of Nations was created in 1920 and the principle of collective security was adopted. . It entails that all members have to accept and obey the rules of international law which forbid any process of employing violent behavior within the group (Stromberg, 2008, p. 1). Three important agreements have been made in this context, those are, The RIO in 1947, NATO in 1949 and WARSAW in 1955, pledging each member to avoid belligerence against each other. (Ishay, 2004, p. 225)
2 pages (502 words) Essay
Organizational Communicating
A participatory environment builds higher performance and motivation, which relies on the leader understanding concepts related to decoding messages for the receiver in a way that fits their psychological needs for self-esteem development.
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!