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International Business Assignment - Essay Example
Pages 5 (1255 words)
Rebel Sport Limited takes pride in stating that it is the 'leading' retailer of sporting equipment, apparel and footwear in Australia. 'Rebel Sport Limited and Group Companies' is a publicly listed company on Australia's ASX with over 2,700 employees, nationwide…
Company also became an online store in February 2005 with rebelsport.com.au. Now it has become all the more convenient to purchase performance runners, lifestyle footwear and apparel, gym equipment, yoga clothes, junior wear, licensed jerseys, specialized team and individual sport equipment, camping and outdoor gear and such items just at the click of a mouse.
The latest financial figures of company (sales revenue for the nine months ended 1 April 2006) indicate an increase in sales revenue by 14.5% to $272.9 million compared to nine months ended 2 April 2005. Company hopes to cash-in on the Soccer mania and is looking forward to the period of April - June 2006 when the Soccer World Cup begins in Germany.
Rebel Sport is associated with some major sporting bodies like National Rugby League (NRL), Cricket Australia, and Soccer NS around Australia. Company has also developed two sponsorship programs MVP and Rebel Sport Rookies to assist both sporting clubs/schools and individuals. In order to fulfill its commitment towards the society, company supports some charities as well. Starlight Foundation, The Day of Difference Foundation, Jeans for Genes (an initiative of The Children's Medical Research Institute of Australia-CMRI) are some of the charity organizations being benefited by this Philanthropy.
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