The launch of the iPhone was done in UK on June 29th 2007 amid great fanfare and customer expectations. The phone was touted as a hybrid cellphone-computer-mp3 player. It has all the dream features of a touch screen, with 3G technology, video camera recording, internet access through wifi, Bluetooth, mp3 player and GPS mapping. "It is not a phone, but a hand held multi-function device, one for a person on the move" was the message sent out by the company.
In the internet based market, new applications are a premium market. The iPhone offers download features that are a great value addition to the customer. The market for mobile applications, or apps, will become "as big as the internet", peaking at 10 million apps in 2020, a leading online store says.1Apple runs the most popular application store with more than 65,000 applications. There had been a record 1.5 billion downloads in July 2009.
3G spectrum allows faster download of data, simultaneous transfer of both voice data (a telephone call) and non-voice data (such as downloading information, exchanging e-mail, and instant messaging. The highlight of 3G is video telephony. 4G technology stands to be the future standard of wireless devices2.
When the customer does not need to carry a separate device for listening to radio, internet access, locating places on maps, communicating through audio-visuals and con ...Show more