StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Business Strategy

Only on StudentShare
Pages 14 (3514 words)
The structure of the yogurt industry is composed of the following industry players: major suppliers of raw materials, the producers, the distribution networks/channels and the consumers. The major suppliers in the sector are: the milk producers (since yogurt is a fermented semi-fluid milk product); the manufacturers of packaging materials such as cartons, cups, plastic and glass containers among others; and those that provide flavoring substances such as cereals and fruits.

Extract of sample

The distribution networks handle yogurt as one of the most interesting products in fresh food division.
The consumers have also their own preferences where market and product development are also hinged on. An adult consumer is particularly interested in the health/nutrition component of the product thus she chooses yogurt with added probiotics, or natural yogurt. She consumes the product as a breakfast or a main meal of the day. While the young consumers eat yogurt mainly as a snack for self-indulgence though they still consider health and nutritional value. For the children consumers, they have mothers who choose the product, are considers self-gratification and at the same time the nutritional aspect.
The dominant competitors in this sector which have a national scope are the incumbent players such as Sitia Yomo, Danone, and Parmalat; and the new entrant Muller. Other firms operating in the dairy industry (Nestle, Granarolo, Lactis, A.L.A., Milkon, Latteria Sociale Vipiteno) had also their share in the yogurt industry, including the importers (Ehrmann, Stuffer) which caters a multi-regional market.
There were emerging challenges among competitors because of the entry of new players in the industry. ...
Download paper
Not exactly what you need?

Related papers

Business Strategy Essay
This major industry player is headed by Mr Steven A. Balmer, Microsoft's 49-year old Chief Executive Officer (CEO). The company's co-founder, the illustrious Mr Bill Gates, also sits in the Board of Directors and acts as its Chief Technological Architect. As at end of fiscal year 2005, Mr Balmer along with the other directors of the company received an average annual salary of about $1.0 million…
3 pages (753 words)
Business Strategy Able Corporation
Able Corporation provides user friendly 'portable electric power tools' for individuals and professionals for their plumbing, electricity and other furniture fitting requirements. We strive to make life easier for carpenters, electricians, wood-workers and plumbers by providing them with user-friendly tools.…
6 pages (1506 words)
Business Strategy term project
Agilent Technologies is a leading manufacturer of measurement devices in a variety of industries. It was formed through an IPO (initial public offering) from a spin-off of Hewlett Packard in 1999. The company website states the following about the company: "Agilent Technologies, a spin-off of Hewlett-Packard Company, broke records on Nov. 18, 1999 as the largest initial public offering (IPO) in…
22 pages (5522 words)
Corporate and business strategy
The financial press is right when it brings forth to the company that in present day more than 50% of the sales of confectionaries is through supermarkets. The company has high expenditures on the its retail shops, which are no more viable in the present scenario. The company has not yet been able to gain profits from other products. …
10 pages (2510 words)
Business Strategy Able Corporation
To avoid this situation, it is important to take into account operational and measurable factors and data for various attributes. "A vision statement pushes the association toward some future goal or achievement, while a mission statement guides current, critical, strategic decision making" (Drohan, 1999 cited Cardani n.d.). At first, it is important to identify the target audience of the company…
4 pages (1004 words)
IBM Business Strategy
The contributing key success factors were :…
4 pages (1004 words)