Expedia Internet Marketing Plan

Undergraduate
Research Paper
Miscellaneous
Pages 17 (4267 words)
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Hoover's business information website (2008, pg. 1) claims that "These days, expediting your vacation begins online. As the market leader in online travel services (ahead of rivals Orbitz, Priceline, and Travelocity), Expedia's travel-planning tools allow users to book airline tickets, hotel reservations, car rentals, vacation packages, and cruises online…

Introduction

Chairman Barry Diller controls about 60% of the company."
This paper serves as a complete marketing plan for the Internet traveling company Expedia. The information contained in this report is designed to help an individual gain a thorough understanding of the company's current standing and situation, as well as to gain a good idea of their opportunities and threats for the future. In addition, internal components to the company are discussed.
The purpose of this paper is to include and/or explain a variety of components related to Expedia. ...
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