StudentShare solutions
Triangle menu

Marketing startegy - Essay Example

Nobody downloaded yet

Extract of sample
Marketing startegy

Their costs for customer service remained at the same value. They retained the same amount of cash reserve in the end of this period one as period zero. They also did not tamper with any pricing strategy and kept a markup of 49.48% for channel 1 and 2.They kept the same number of sales representatives. They used to have equal distribution for both channels but this year they increased quantities of channel 1 and the weight of the units sold were heavier than channel 2. It must be noted that all products ordered in period zero were sold and disposed leaving no ending inventory for the firm but this was not the case in period 1. No changes in strategies but the firm did not deliver the same results.
For Firm 2, the distribution intensity is largely found in channel 2 with a higher markup relative to channel 1 and even to period zero's data. They doubled their production by 37.5% but was not able to sell all. It could be seen that they incurred expenses for R&D for product modifications. Product features were improved.Also they increased their advertising as seen in their increase of 16% in expense. It should be noted that Firms 1,2 and 2 did not invest in Marketing Research Reports. They only had very minimal expenses for such and they were not competitive in this manner because they were not able to connect with the consumers and they were not equipped with what the market needs and demands. They could have increased a feature in their product and still not entice the consumers. Additional promotions and commission expense was incurred. they concentrated in improving customer service and incurring an additional $27,500 outflow. Firm 2 and 3 applied the same strategies.
Lastly, Firm 4, the considered most successful implemented various strategies and optimized the changes. Product development is the root of the major edge and advantage of this firm against the 3 others. The values of product features were all improved. The highest average retail price of $ 279.70 for both channels was riveted by this firm.Unlike the previous year, they augmented the production by 5,000 units and still exceeded by 3,710 units leaving no inventories to be transferred. They incurred a net contribution.They had no remaining reserve funds though like the other 3 but increased their budget for the next period by 49.85%. More distribution intensity of sales for channel 1 was realized and that made up 80.4% of the total units sold. Competitive strategy of theirs was to focus on product development and market research. Promotions strategy wise, they diminished advertising expense and affected the pioneering type. Sales promotion bore more bearing this year and results prove its effectivity relative to distribution channel 1 which obviously they concentrated much on. The results of firm 4 was the positive reverse of firms 2 and 3 and definitely of firm1. The market segmentation is constant with their product positioning strategy .

From the perspective of Firm 2, competition might unfold in this industry and there is potential primarily because this period is considered a trial and error allowance for the firms who is deviating from their norms to explore the market. With this, there are major points and the first would relate to launching a new product. As period ended, only Firm 4 incurred net contribution. They all had the option to adapt a new product at the beginning but no one opted for such. In the coming of second ...Show more


For Firm 1, product development was never adapted from the previous year and it is shown in their financial summary that proves that they did not spend on any research and development for product modifications. They were equipped with products exactly the same as the ones they used to have but applied different strategies unto it…
Author : christelle92
Marketing startegy
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing startegy"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

An illustrated critique of the nature of brand design and its value to a selective company
In view of this, marketing adapts to the challenges of change as it moves away from traditional marketing towards its more contemporaneous ideals (Schmitt 2000). Traditional marketing views the field as an exchange transaction that is valued because of the benefits incurred and the moment that the exchanged is concluded, there is an assumption that equilibrium is attained.
12 pages (3000 words) Essay
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
2 pages (500 words) Essay
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
1 pages (250 words) Essay
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
1 pages (250 words) Essay
CW4 - Peter Drucker
He wrote more than 39 books and was several journals. He wrote regular articles in Wall street Journal for 10 years. He permanently relocated to United States after marriage and continued with his profession as a professor and freelance management consultant.
6 pages (1500 words) Essay
Nevertheless, due to competition, every industry market being totally customer-oriented, the marketing of products differs from marketing of services. Again, marketing financial services
6 pages (1500 words) Essay
MBA - business Startegy
al., 2005). While it might have been possible in the past to create and operate a giant company which has all inputs as well as outputs located in one country, it is certainly not the case for many businesses today
8 pages (2000 words) Essay
This will be followed by the example of M&S and will deal with various aspects of the company, like the macro and micro factors that impact the company and the target markets of the company
11 pages (2750 words) Essay
Corporate startegy
It is the second largest airline in the country based on the number of passengers carried by it. The British Airways Board was constituted in the year 1971 in order to control the two big nationalised airline corporations named as BOAC and BEA and
10 pages (2500 words) Essay
Corporate startegy
The company is also listed in London stock exchange. The company has its major operations in Britain but the company has expanded its operations globally including United States, Asia Pacific as well as other countries in Europe, this comes as a strategy
10 pages (2500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Marketing startegy for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us