Coca Cola's branding strategy - Essay Example

Only on StudentShare

Extract of sample
Coca Cola's branding strategy

For example, when the company decided to change the taste of its prime product Coke in the 1980's the result was vigorously unfavorable and the company authorities had to dump the plan.
The term 'branding strategy' deals with the variables that formulate and execute the probable public perception about the brand or brands of a company. The future success of the company depends on this branding strategy.
When a company like Coca Cola is taken into consideration it could be safely stated that their impetus on branding strategy has remained successful throughout the century with ground breaking success notes. While selecting the branding strategy by the officials it is always kept in mind that the direct marketing is at its optimum level and the supply chain and distribution system is always at its most advantageous position. In addition, there is always the potential to innovate new sister brands corresponding the local taste and priorities. For example, Coca Cola can boast on having over 500 flavors in its booty. Furthermore, there was bottled water branded under the equity that really took the market by storm in 2000.
There are about four core brands operating under the over head of Coca Cola. ...Show more


The term 'brand equity' basically denotes the credibility of a specified organization in relation to its prime product or products towards the perception of its probable long term success in open market by the band or brands customers and stakeholders. It is this belief the customers and stakeholders indulge in the company.
Author : rkreiger
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Coca Cola's branding strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

Coca-Cola India
However, the company was not ready to dilute its stake and hence decided to close down all operations in the country and exit. After some years, the company again had plans to re-enter and conquer the Indian market and hence, CCI re-entered the Indian beverage market in the year 1993 (Research) (ICFAI Center for Management Research).
4 pages (1000 words) Case Study
Brand Management Strategy
Technically speaking, then, whenever a marketer creates a new name logo, or symbol for a new product, he or she has created a brand. It is important to contrast a brand and a product. According to Phillip Kotler (1984), a well regarded marketing academic, a product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want.
11 pages (2750 words) Essay
Managing a value Chain
Any prudent businessman man will find it necessary to know as to which activity contributed the most in arriving at the value for which the purchaser would be willing to pay. This value is known as the selling price. It is simple logic to understand that selling price should be more than cost price to ensure profits for the organization.
10 pages (2500 words) Essay
A critical analysis of the globalization strategy of a multinational company (Coca-Cola)
Multinational corporations are, arguably, the purveyors of globalisation, its initiators and primary beneficiaries. Insofar as it has facilitated the movement of goods and services across national borders and removed much of the barriers to foreign direct investment, globalisation has allowed corporations the opportunity to internationalise.
11 pages (2750 words) Essay
Coca Cola's Logistics System
The company believes in listening to its customers and offering products according to their tastes and preferences. Coca Cola’s products are committed to offering fun and joy to people. Therefore they follow the tagline to their product as “Open
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email