StudentShare solutions
Triangle menu

Global Strategy - Essay Example

Nobody downloaded yet

Extract of sample
Global Strategy

This management and manufacturing philosophy is, without doubt, the key to Toyota's global success but, upon consideration of the reasons for its recent overtake of the U.S. market, one finds that it is a combination of both its decision to Americanize and its management philosophy.
Toyota has Americanized and, its Americanization is largely, although not entirely, responsible for its success in the U.S. market. As Naughton et al. (2005) explain, a change of leadership at Toyota led to the abandonment of its "cooperative competition doctrine," as which outlined that Toyota's presence in the United States would not be that of a competitor whose goal was to overtake leading American car manufacturers such as GM. Instead, Toyota was to maintain a "respectful distance" in order to avoid arousing both public and political anger as a direct outcome of its appearing to undermine U.S. symbols, in this case GM (Naughton et al., 2005). Therefore, even though it had the capacity and the potential to compete with GM and, eventually, to dominate the U.S. market, Toyota's leadership made the strategic decision to avoid doing so.
Toyota's decision to forgo its "cooperative competition" philosophy is not, in its...
ose aim was the weakening of the American economy and the strengthening of the Japanese one but, as a domestic manufacturer, an American automobile manufacturer whose origins happen to be foreign. Indeed, its decision to hire American managers in its U.S. plants and offices and to give itself a quintessentially American image facilitated public and political acceptance of it as a constructive addition to the American economy (Fujimoto, 1999). The implication here is that Americanization effectively annihilated the protective barrier which domestic consumers generally impose vis--vis foreign competitors whom they believe function as a threat to the heath of the domestic economy and, by extension, to the livelihood of the domestic labor force (Fujimoto, 1999).
That Toyota's decision to reinvent itself as an American company, to abandon its "cooperative competition" doctrine, is that one change which stands out as central to its recent successes on the U.S. market, is an opinion echoed by several (Taylor and Kahn, 1997; Fujimoto, 1999; Schonberger, 2001). Taylor and Kahn (1997) contend that success on the American market was not simply an outcome of its adoption of an American image,' but its highly successful embrace of the American management and competitive philosophy. This philosophy, tending as it does towards the brash, bold and aggressively competitive, is a key factor in the company's emergence as a leading competitor on the U.S. automobile market. Not only does it communicate a sense of confidence which, in turn, generates consumer confidence in the company but it has fortified the American' image which Toyota adopted as a strategy for entrance into, and potential dominance over, the American automobile market (Taylor and Kahn, 1997). Accordingly, on the ...Show more

Summary

Toyota, to all intents and purposes, has become a model for the automobile industry. As Taylor and Kahn (1997) write, automobile manufacturers are not trying to compete with Toyota as much as they are trying to learn from it and, strangely enough, Toyota appears to be quite a willing tutor…
Author : kuvalisjules
Global Strategy Essay essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Global Strategy Essay"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

How do companies use global strategy to gain competitive advantage
It has been observed that every company or business desires to expand worldwide and operate globally. It is also known as the process of interchanging the views, products as well as cultures in the global periphery. The barriers for international business have been witnessed to have reduced significantly in the recent years.
12 pages (3000 words) Essay
Global strategy
huge popularity in the market through the offerings of unlimited streamed videos over the internet. This has given rise to a new lifestyle where home viewing of the movies and the TV shows has attained priority over the theatres and its live performances.
8 pages (2000 words) Essay
Global Strategy
Germany. The portfolio of services of T-Mobile includes mobile services, fixed phone network, internet as well as ICT and TV services. The company ensures that the best quality of services is provided to the customers so that the company is able to maintain a dominant position in the markets.
13 pages (3250 words) Essay
Global Industries essay
He placed his bets on emerging market bonds and equities, which incurred steep losses in 1997 and 1998. Surprisingly, the Emerging market Bond Mutual funds did well in the long run and yielded very handsome return as evident from the report by Sirapat Polwitoon Susquehanna University Oranee Tawatnuntachai Penn State University at Harrisburg.
10 pages (2500 words) Essay
Global Strategy College Essay
It is precisely within both this context and Pfizer's activities as a pharmaceutical corporate entity that one need evaluate whether the question of whether Pfizer is better off with home-country nationals or parent country nationals. As a corporate entity whose claims of loyalty are towards global, rather than national, citizenry, any suspected proclivity towards the hiring of parent country, rather than host country nationals, would negate its cited, and highly publicized claims.
2 pages (500 words) Essay
Essay on Global-Warming
Since this is a dreadful disaster to be happened in future we have also pointed out the responsibility of individuals to avoid such disaster. Global warming is a natural process by which stationary rise in atmospheric air temperature occurs constantly. This phenomenon has been becoming a cause for the climatic change on earth.
14 pages (3500 words) Essay
Corporate and Global Strategy Essay
Canada is another big centre of its facilities where GM operates through 20 locations. But the company's position at the top is seriously under threat, if the latest reports are an indication. In the first quarter of year 2007, Toyota has been able to sell more number of cars than GM, pushing GM at the second place for the first time (USA Today, 2007).
6 pages (1500 words) Essay
Essay on strategy
: some developing from the position of strength; some needing to overcome significant problems.” (1993, pp.3-4) Consequently, devising, implementation and revising of the effective strategy has obtained imperative place in corporate environment for the last many decades.
5 pages (1250 words) Essay
Global corporate strategy
In relation to the recent phenomenon, the pricing strategies in global oil and gas has recently emerged up to a significant heights, which reduced the
12 pages (3000 words) Essay
Global marketing strategy
This company is currently functional in different cities of the United Kingdom. The essay would involve an analysis and investigation of the expansion of the retailer into the markets of Japan and China. Japan is selected as a developed market and China is selected as a
12 pages (3000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment