B2B Marketing Strategy - Essay Example

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B2B Marketing Strategy

Also, there should be a target of assigning the necessary resources to the segments that are being profitable. This strategy might not be immediately very profitable, as there will probably be some more inherent costs, even though some profit is expected, which will help in the company's actual financial situation. It is essential to start thinking about producing and marketing new products with the same characteristics which the actual consumers need. The products that the customers want to be on the market should be concentrated on, rather than continuing to offer the same customized products.
I have learned from this simulation that in order to create demand, there has to be adequate investment in hiring of sales offices, web centers, customer service, promotions and advertising. I feel that for better profitability, there must be good relations with suppliers and customers. "Effective change requires reinforcing new behaviors, attitudes and organizational practices" (Kreitner & Kinicki, 2004). Also, having the right products, in the exact moment seems to require quite some time, and I think this is another important issue to be considered. ...Show more


The obsolescence rate PDA hardware is one of the highest among other equipments used in current technologies. According to Moore's Law, the speed of microprocessors is increased by two times what it was after about eighteen months. Therefore, sustenance of hardware investments tends to be tainted with uncertainty, especially in the context of most developing economies, where returns on this type of investments might not be immediately forthcoming…
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