The Coach and Horses Guest House

Case Study
Pages 12 (3012 words)
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After having extensively analysed the viability of this project with the professional aid of Mr. Henry M. Martin, who specializes within marketing and viability, we would like to present you with his final evaluation and recommendations.
Through a careful and extensive appraisal, it is clear that The Coach and Horses Guest House has all the necessary elements needed to ensure a productive and growing concern, which would greatly prosper the Paradise Bay area.


The long-term objective of The Coach and Horses Guest House (Coach and Horses), is to become the finest preference on Paradise Bay, Sydney, for temporary lodging, through the creation of a differentiated experience that capitalizes on personal service, the historical British nature of the Coach House's construction, and its unique location in one of Australia's most cosmopolitan cities. We plan to create something more than just a guesthouse. We are determined to establish an environment that is dedicated to pampered luxury, and which vastly surpasses the standard fare for Paradise Bay.
The Coach and Horses Guest House is an established guesthouse, which has been operating throughout the past five years as The Ploughman's Bed and Breakfast. After its possession, and after a short period of establishment, the Coach and Horses will diverse into a variety of other business ventures that will guarantee a steady flow of patrons, both locals and tourists, through its doors.
Originally built in the 1860s, and believed to have been one of the first coach stations to carry the Royal Mail, the Coach and Horses has a deep historical history that is clearly evident within the construction of the building and the mag ...
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