Of these markets, food and beverage and industrial are the most significant. It principally sells ingredients, ingredient solutions and services to manufacturers in these two markets and they use the ingredients to manufacture their consumer and industrial products. In the food sector, it also sells end products directly through retail distribution channels to retail customers in certain markets. The customer base includes many of the world's major global food, beverage and industrial companies. Their ingredients can be found in the products of nearly all the world's top 100 food and beverage companies. The products include cereal sweeteners and starches, Proteins, Acidulants Sweeteners, Enrichers, Stabilisers, Acidulants, Biogum,Ethanol, Aquasta, Bio-PDOBlending,Nutritive Low-calorie Non-nutritive Dietary fibres Fortifiers Hydrocolloids Emulsifiers Fat-replacers Speciality protein, Starch, Gums, Starches, Proteins, Maltodextrins ,Polydextrose, Citric acid (Product Display)
Acquisition refers to a strategy wherein a company can enter a foreign market rapidly and retain maximum control.. New acquisitions underline the UK group's strategy of achieving a truly diverse added value ingredients portfolio. These bolt-on acquisitions are an excellent fit with Tate & Lyle's stated growth strategy. They represent a further step in broadening the product mix, technology and customer base in rapidly expanding areas. The group continually evaluates acquisition opportunities that would add strategic value by enabling it to enter new markets or add products, technologies and knowledge more efficiently.
The acquisition of CCI has enabled Tate & Lyle to advance these initiatives by bringing new expertise in the areas of dairy stabilisers, hydrocolloids systems, emulsifiers, vitamins and flavours. Together they will be more responsive in developing distinctive and innovative solutions for the food industry as part of value added growth strategy (Fletcher, 2006). Recently the company signed an agreement to acquire an 80% holding in German speciality food ingredients group G.C. Hahn & Co. in order to broaden both product offering and customer base.(Annual Report,2007)
The firms have the freedom to control the rights to inventions. A patent is a grant from the Government to disclose the invention to public and thus excludes others from using that invention for a certain period of time.(Onkvisit,Shaw ,182)
The company maintains a significant number of patents to support the businesses and protect their competitive advantage. It currently has 32 different patents (from commercial blends and products to processing) protecting Splenda. Much of the product innovation and development work carried out by research and development teams results in patentable or proprietary new technology. The company personnel monitor market developments closely to identify any potential violations of patents and intellectual property and take appropriate legal action where considered necessary.
A joint venture is a partnership at a corporate level where ownership and control is shared and the partners are from more than one country. Through it, the amount of resources each partner contributes is also reduced. Through a