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Market Analysis for Entry Strategy - Case Study Example

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Market Analysis for Entry Strategy

This scenario was attributed to change in behaviour of the citizens of France and their attitudes towards alcohol product
There was also evidence that the Wolf Blass wine, an alcohol brand that the company intended to export it to France could not perform better unless the company engages itself in advertising and other promotional tools especially marketing mix strategies that will give the competitive advantage over the other rival companies.
The company should take advantage of globalization concept and engage itself in vigorous marketing strategies like the use of technology in exploring new markets within the target market in this case France. The use of on-line marketing will boost the chances of the company to explore more new and diverse markets within France.
Also the company should emphasize on utilizing porter generic strategies in order to compete effectively with its rivals. The company should come up with ways of being overall low cost producer at the same time experiencing larger market share.
Global events and competition affects almost all modern businesses and organisations are increasingly facing challenges as a result of the ever changing external and internal environments. The economic and political linkages involving the migration of money, products, and people across national boundaries together with ideas and values have increased the pace of change, ambiguity, uncertainty, and unpredictability. For companies to remain competitive and international in scope as well increasing there financial bases they need to embark on market entry strategies that will enhance good results in terms of exploring new markets
1.2 Company/product/market selected
Wolf Company is an Australian company that deals with manufacturing and selling of a wide variety of alcohol products including Wolf Blass wine. Wolf Company is among the alcohol producing companies that have utilized the concept of globalization because of the saturated Australian market for alcohol ...Show more

Summary

The main purpose of the study was to provide an overview on how a firm or company could explore new markets in order to survive competition, increase growth, and achieve a larger market share. The other purpose of this study was to find out various suitable methods of market entry and identifying the best method that can be used by the company that will yield more benefits…
Author : lilian90
Market Analysis for Entry Strategy essay example
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