Public Relations Theory and Practice - Essay Example

Since the study of organizations is to a large extend theoretical in nature, it is inevitable that we consider the nature and function of theory. Public relations as an example of a theory play a key role in establishing how individuals in an organization communicate and relate to one another (Middleton, Kent & Chamberlin, Bill. 1994p.36). Public relations can be learnt in the context of real-world happenings for example through analysis of events that are happening and discussing them. It can also be learnt through consideration of stories that have been successful and also discussion of unethical practices.

Leaning of public relations helps one to develop very good interpersonal relations and hence be able to grow very well in careers such as information and management. Press secretaries, communication specialists and information officers are the specialists of public relations of the government (Middleton, Kent & Chamberlin, Bill. 1994P.205). Their work is to provide the government with the information about the activities of its agencies as well as officials. For example a specialist in the public affairs or a specialist in communication seeks to provide information to the public on travel advisories.

Public relations theory and practice has a process which involves four steps and it has a very critical role in ensuring that mass media messages are produced in plenty. Research is a very important tool in an attempt to know the programmes and as well as actions of public relations (Pinsdorf, Marion, 1986P.76). One must know the ethical, moral and legal considerations of public relations as well as understanding the opinions that the public has, bearing in mind the difference between persuasion and propaganda.

The British perceive this practice of the EU of having few children due to use of family planning methods negatively over the age of 50s. In Britain, there is a coordinated and a more centralized way of implementing progressive retirements, something which the British over 50s have a negative attitude to. In the EU decentralized and sectoral agreements are used to implement progressive retirements, something which the British over 50s perceive negatively. Britain is very strong economically and has much job opportunities, as opposed to EU.

Therefore, it has a negative attitude to enhancement of public relations since this means that the EU institutions will be benefiting from its' resources. Britain is very stable economically as opposed to the EU and EU institutions and hence promoting public relations among the British over 50s and the Europeans will mean that the British will be out-sourcing its' fund to the Europeans and the European institutions. This makes the British over 50s to have a negative attitude over the development of public relations between them and the Europeans.

In addition, Britain enjoys a very strong defense system which the British over 50s don't like it to be shared with other countries and institutions outside for example the European and the European institutions. This is also a reason as to why the British over