Hence, patents are related with invention, trademarks relate to distinguish a company or good fro others and copyright is related to the originality and artistic creativity. All these forms are protected by specific laws.
There are certain factors that a company has to consider for protecting its inventions doing business in multiple countries. These factors can be categorized by marketing factors and the legal factors. While considering the marketing factors, the company has to determine if it is better to diffuse the technology so the product rises to the position of dominance or to protect the invention so the competitors may not be able to copy it. At the legal front, the company has to consider the possibilities of real protection given by the host country. Every country has its own means and methods to protect the intentions. Thus, if the company find it difficult to protect the invention, it may consider relying on trade secrets instead.
There are two distinct reasons why a company should consider protecting the product through trade secret laws instead of patent and copyrights. First, the company has to adopt the trade secret policy when the formula is not patentable. Second, the company should prefer trade secret when it finds it appropriate to expose the product to the public without apprehension of loosing the underlying technology to the competitors.