The companies target two major vulnerabilities of the minorities - susceptibility and disadvantage. Targeted marketing by virtue of market segmentation is a popular strategy that works very well for many organizations. However, segmenting the market by virtue of religion, caste, races, etc. often results in the primary mission of marketing to satisfy customer needs getting completely lost thus resulting in strategies that are malicious to the customers and the overall society. A prominent example is the marketing strategy of promoting addiction - like alcohol, tobacco, improvement in sexual capabilities, harmful energy pills (often comprising of drugs), etc. Some companies view the minorities as more vulnerable to addiction and hence promote the same to extreme unethical levels in the greed to extract maximum money out of their pockets. In the view of the author, no marketing professional should practice addiction promotion in any of their campaigns across the world. Addiction is never a need of the customer - rather it is a social disease!! Promoting addiction in marketing strategies is like promoting a social agony that hurts the customers and the overall society very badly. [Brenkert, George G. 1998]
Creating a market segment is never a bad idea. ...
But if the marketing strategists have decided to treat the minority community of a nation as the target segment, they need to be very careful about the ethical aspects of their approach and also very carefully study the genuine needs of such communities. No strategy should target or apparently hurt the sentiments of the minority communities and exploitation of their vulnerabilities by pushing products that boost their negative desires should be strictly prohibited within an organization. It may be wise to include some declarations exhibiting good gesture of the organization within the marketing campaign itself. For example, if alcohol is being marketed there should be health related warnings prominently displayed in the campaign recommending limited usage only. In many countries it is a legal requirement but overall it should be practiced as a moral gesture by the campaign designers.
Most of the members of the minority communities are unaware of their vulnerabilities due to the dejection and mental agony that they have been facing historically within a region. They may not be leading the usual lifestyle of the majority communities of the region. This may be due to lack of education or lack of special interest groups promoting awareness about their vulnerabilities. Hence, when an organization promotes special products or services matching their negative habits or addiction, they take it as a positive gesture. The author hereby argues that it is more of the responsibility of the organizations that are targeting them to promote positive awareness and then design the products & campaigns accordingly. It may not result in the same level of revenues as in addiction promotion but definitely will be sustainable and highly appreciated by the world. This may enhance the
This short essay is presented in the context of ethical marketing principles and is an attempt to present the features of exploitive marketing with special emphasis to minority communities. Many companies practice exploitive marketing especially targeting minorities and children…
The origins of the company go back to the 1920's. This paper would conduct a PEST analysis on the airline as it is planning to expand. It would also discuss the various market research techniques that could be used by British Airways. Moreover, it would evaluate the competition in the market.
It is these and other factors that contribute to homelessness, a condition that is seldom a choice for people who must live outside the comfort and security of a home environment. The Federal definition for homelessness is “an individual who lacks a fixed, regular and adequate nighttime residence; and an individual who has a primary nighttime residence that is – a supervised publicly or privately operated shelter designed to provide temporary living accommodations … an institution that provides a temporary residence for individuals intended to be institutionalized or a public or private place not designed for, or ordinarily used as, a regular sleeping accommodation for human beings”
Vulnerable Population Name of Author Author’s Affiliation Author Note Author note with more information about affiliation, research grants, conflict of interest and how to contact Table of Contents Introduction ..... 3 Demographics ..... 3 Immigration Status & Occupation of South Asians …..
Looking at the trend within the communities, there were more disabled people as age progressed, and the disabled females exceeded the males. Blacks had a high population than the whites amongst the analysed group. However, there are several laws and initiatives by the federal government and within the respective states that focus on improving equality, participation, employment, and the living conditions of these people.
While preparing for international expansion, it is critical to understand the overall political, economical, social, technological as well as legal and environmental aspects. It is rather important to have synergy in terms of vision and long term goals of the firm as well as host nation.
Several groups and organizations throughout the United Kingdom have been formed specifically to protect vulnerable adults from abuse. The Royal Pharmaceutical Society of Great Britain (Guidance) defines a "vulnerable adult" as being over 18 years of age in need of community care by reasons of mental health or other disability, age or illness, unable to care for self or protect against significant harm or exploitation (qtd.
The author states that the basic problems with the gay people are lack of recognition or acceptance by healthcare providers, homophobic attitudes, and an absence of awareness regarding the healthcare needs of this vulnerable population. They themselves experience lack of self-esteem, school truancy.
Such processes succeed in moving people closer to making a decision to purchase and facilitate a sale1. In the long run, these processes will anticipate, identify and try to satisfy customer requirements successfully and profitably. 2
Customer information can provide
Moreover, it would evaluate the competition in the market.
Political: there are heavy regulations that have to be followed in order to contribute the operations. These regulations could be in relation to
The institution works in collaboration with the government to introduce laws that regulate the use of the data collected from various studies. In this position, MRS has offered a significant level of legal certainty in the research
1 pages (250 words)Essay
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