The Success of Information Media - Case Study Example

Finding the Media Audience: Multi-channel Environment The success of any information media depends effectively on the number of users who are regularly comes in contact with that particular medium. Newspapers, radio, television and internet are the types of media that seek active continuous support from the user groups, who are demanding regular and effective changes in the products or things that receive from the corresponding medium. The advent of globalization and the extremely increased pace of daily activities in life in the last decade has made people to go for more entertainment based life to unwind and the emergence of internet and multimedia facilities have challenged the common man’s media sources like newspapers, radio and television. While newspapers and radio have suffered though little, they have made their user groups intact due to their low cost and local news coverage network. Television media has undergone various changes after the advent of satellite technology. The fragmentation of audiences that has already occurred means that Public Service Broadcasting TV channels can no longer command large audiences unless there is some national event that interests everyone and the huge audiences of the past, for example, for the Christmas Morecambe and Wise Shows or the final series of 'Only Fools and Horses', will be impossible in the future and only on the great state occasions of national interest, where coverage is exclusive or shared by one or two channels, will large audiences be achievable (Media Watch U.K.). The active users of video recorders in the cities and the internet live coverage of many of the social programs in the recent times have made the television industry under pressure. Hence 2 The audience generation to television programs during the last decade has become a very difficult task. In these prevailing conditions, the success of Channel 5, the recent analogue of terrestrial channel, reaching nearly 80% of the population in Britain, have made to understand the common man and the business marketing community, that what works in the entertainment market, when promotional strategies and the branding specifics are properly selected, continuously changed and improved. The history of television media started in U.K. since the launching of British Broadcasting Corporation in 1922 and passed through the second television network, Independent Television Network (ITV), which started in 1955. While BBC has maintained through the license fees and ITV generated funding through marketing. The commercial and regulatory environment was in great flux between 1985 and 2000 and by the mid-1980s, there were four television networks: BBC1 and BBC2, ITV, and Channel 4 (also an ITV channel), with plans for a Channel 5 (Hampton, Read More