StudentShare solutions
Triangle menu

Staples Case Write-Up - Essay Example

Not dowloaded yet

Extract of sample
Staples Case Write-Up

– which was enormous and still growing comprised of $85 million worth of office supplies sold annually which comprised of a range of product assortments such as paper clips, paper, folders, pens, pencils, envelopes, copy machines, furniture, and so on. The product range that could be included was also large and impressive providing further ground for increasing its profitability by segmenting its product line as per the target group.
An industry structure could be determined by the number of players in the industry as well as by their size and distribution across various sectors in the industry. The existence of a large number of players naturally affects the profitability and competitive positioning of rival firms and determines the degree of competition as well as inter - firm rivalry. The industry that Staples ventured in / proposed to venture in was a niche area since there were hardly any superstores dealing entirely in office supplies. The industry had several small number of players mostly dominated by wholesalers, distributors, manufacturers and dealers. Overall the industry structure could be defined as small and fragmented. Also these small firms had commendable authority over the industry and commanded a large share of profits. Thus it could also be regarded as a consolidated industry and the market type could be categorized as oligopolistic, wherein a small number of players accounting for a large part of market share although, this type of industry structure was dominant in most of the industry sectors in the U.S. The office supplies superstore industry, although relatively a new concept has the potential of slowly catching up on the trend mostly due to the high profit margins made available due to the business model offered by the large supermarket industry structure.
The entry barriers in a highly fragmented industry are relatively low as compared to highly concentrated industries with large number of players. High profit margins and the presence ...Show more

Summary

The product category that Staples intended to explore and venture in was a relatively new concept which was likely to draw in required demand for the products offered. Also the supermarket…
Author : trompdaren
Staples Case Write-Up essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Staples Case Write-Up"
with a personal 20% discount.
Grab the best paper

Related Essays

Adeptia Case Study Write-up
ligent move on the part of the management since it helped them in avoiding being categorized as one of the several products in the EAI market, which was already too overcrowded. Secondly, the company’s strategy to pitch the product to companies which did not have any existing
3 pages (750 words) Essay
Marketing case write up
Marcus McGraw, President of Oscar Mayer Foods, is presented with multiple options by the consultant and his four managers, and this case analysis is based on
2 pages (500 words) Essay
Brand Jordan Case Write-Up
On the contrary, the attributes refer to the distilled and combined perception of the general characteristics which are capable of benefiting and valuing the brand. Evidently, the five key attributes to Jordan could be listed as great athlete, ultra-competitive
5 pages (1250 words) Essay
Case write up- Marketing
2. There is also a lack of efficient and effective management hierarchy within the organization as Sigrud seems to perform most of the
2 pages (500 words) Essay
Case study write-up
Meanwhile the case focuses on the available market that these students can use to market their products, and it develop a technology that will help the entrepreneurs to diversify the product in the market.
2 pages (500 words) Essay
Write up
The amphitheaters are red in color and their size is akin to that of sand to boulder. These rocks were formed by erosion of the ancestral rocky mountain and through the deposition processes of the alluvial fans. The visible sedimentary structures include
2 pages (500 words) Essay
Case Write-Up (PO) Starbucks
try, evaluation, political surrounding and business operations environment; that impaired the development and success of business activities in the countries. The Starbucks applied several methods of entry such as joint ventures, permits, and supplements. Joint venture was the
1 pages (250 words) Essay
Case Presentation Write Up
The chain of restaurants has a good reputation with the public on how well they treat their employees. Schermerhorn (141) quotes the statement from the President of the national restaurant association educational
3 pages (750 words) Essay
Buisness Ethics Case Write Up
The Gildan Company’s exploitation of its workers was blatant form of unethical behaviour in business, and for that reason the Solidarity Fund had to take a decisive action against the Gildan Company, although the Solidarity Fund benefited enormously from the
6 pages (1500 words) Essay
Case write up
y also uses reverse positioning strategy which has made them enhance customer grocery products and creating a system that has ensured fresh groceries at great prices. Through breakaway positioning, they have broken away from the marketing and created a sub industry, Online
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation