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Marketing, Entertainment Business Management - Essay Example

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Marketing, Entertainment Business Management

Our competitors are the other independent labels showcasing group band music. Nevertheless, we believe that by concentrating on San Francisco bands we will gain a reputation of releasing the best artists in this genre and help the Bay Area gain a reputation for this style of music.
We will price our CDs at 10 percent below the prices of the major distribution companies such as Universal Records. This will be our strategy in order to penetrate the market and gain exposure among our youth target consumers who are generally price sensitive.
We plan to initially sign three bands in our first month of operations. We plan to market the first CD release by gradually expanding distribution in the Bay Area region for at least 3 straight months, or until our three bands’ sales, publicity and promotional activities have been coordinated. We plan to build our business in the initial year to earn around $100,000 in annual revenues.
Our music distribution company strives to be the market leader in providing talent management services to new and independent bands in San Francisco. Our goal is to make the connection between the independent band talents in San Francisco and the fans, increasing the talents’ visibility and earnings with CD or individual track sales. Our goal is to discover independent band talents in San Francisco. We will approach bands who have the potential to become successful artists, by offering our music distribution services to them.
Our plan is to grow the company in the first 2 years to bring in around $100,000 in yearly sales by the end of our second year in business. We will reach our target customers of late teens to early twenties, who prefer band music, by distributing the CD records through smaller record distributors and music retailers.
Our main goal is to discover independent band group talents in San Francisco by scouting at local shows and performances by musicians, and the Internet such as You Tube and My Space. We will approach ...Show more


Our music distribution company strives to be the market leader in providing talent management services to new and independent bands in San Francisco. We will approach bands who have the potential to become successful artists, by offering our music distribution services to…
Author : ischumm
Marketing, Entertainment Business Management essay example
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