Without knowledge, rhetoric was nothing more than tricking people with emotion.
Rhetoric and knowledge combined is the most powerful way of convincing your enemies of your superiority. Aristotle believed good speaking involved two types of proofs. Inartistic proofs were things like facts, statistics and testimonies. Artistic proofs included three categories known as pathos, logos and ethos. Pathos is a proof that appeals to the emotions. Logos is a proof that concerns the use of logic. Ethos is a personal proof. Aristotle believed that every speech had to have all three of these artistic proofs and that they must balance each other.
Epideictic discourse is older, according to Jeffrey Walker, than political or legal discourse. This oldest form of rhetoric is used to place blame or to honor a person. The most important thing to be remembered according to Aristotle is that when using this form of rhetoric the speaker musk keep the opinions of the audience in mind as they currently exist towards the subject of praise or criticism.
Cicero’s five canons of rhetoric are invention, arrangement, style, memory and delivery. Invention deals with finding a way to persuade the audience through use of past experiences and ingenuity. Arrangement is organizing the argument so it is effective and coherent. Style involves using emotion to be convincing. Memory means speaking without notes or prior preparation and delivery deals with effective use of facial expressions, voice and gestures while speaking.
Quintilian believed that the five parts of a speech were the exordium, the narratio, the division, the proof and the peroration. In the exordium, the speaker tries to make an emotional connection with the audience. In the narration the speaker explains the basics of the case through the use of facts. The division is where the speaker lists the points he aims to prove or how he will prove the opponent wrong. The proof is