Most of the countries in the European Continent have a pleasant weather throughout the year with rainfalls is summers and snowfalls and brisk winds in the winters. These countries therefore have a excellent features for attracting tourists.
Many businesses in the tourism industry of UK and the rest of Europe depend upon tourism. These businesses are museums, cinemas, hotels, night clubs, restaurants, leisure parks, spas, resorts etc (Aston, 2009). The UK tourism industry is worth £ 114 billion. The tourism industry of Europe is backed by the European Travel Commission (ETC), which is a non-profit making organization and has its main office in Brussels. This organization has 39 member organizations (European Travel Commission, 2009). The role of these organizations is to promote tourism internationally to European countries. These European countries have now started to focus on “Ecotourism” as mentioned in the European Travel Commission website. The focus on ecotourism and sustainable tourism was initiated when the tourism industries of Asian countries were booming and the Europe tourism industry was stagnated.
The tourist destinations in Europe are not a booming business but they are very stable when compared to other tourist destinations of the world. The industry creates a lot of opportunities for the locals as they get more job creation and business opportunities. The single European market has been able to attract more tourists since the European Union (EU) came into existence (Pompl, 1993). The rich culture of the continent and the diversity makes it the most viable option for tourism whether it is for business reasons of for vacations.
The general population in the world is tilting more towards family oriented fun and travel (FCCA, 2005). Individuals with families want to spend more time with their families on vacations and leisure time. The increase in youth activities together with their ability to