StudentShare solutions
Triangle menu

Understanding markets: Report- Dyson goes without blades - Essay Example

Extract of sample
Understanding markets: Report- Dyson goes without blades

Dyson Air Multiplier has got price as well as income elastic demand. This is because the customers value the product but are reluctant to purchase due to high price. Thus, if the price of the product falls, we can expect the fan to find great increase in its demand. Likewise, if the income of the potential customers rises, we once again can look for a sharp increase in the demand for the fan and great trouble for the competitors.
Although the fan is a new design and an appealing one, the fan is still only a substitute for the other fans with blades. Moreover, there are other brands among the conventional fans preferred by customers to Dyson Air Multiplier. The fan thus has failed to become a monopoly of a unique kind and has got strong competition to face in the market. Dyson, therefore, has just managed to mitigaite the level of competition.
“I wonder if a Korean would think this kind of fan could kill you...,” says an anonymous customer about such an astonishing fan, Dyson Air Multiplier (qtd. in boingboing). Dyson Air Multiplier, a fan invented by Sir James Dyson, works without any blades or grille (Sayid, 2009). The Multiplier is able to blow air at a speed matching that of the conventional fans and it is easy to clean and assemble (Beschizza, 2009). Dyson produces the fan in Wiltshire and currently sells in 19 countries of the world. The company has got the plans to sell it soon in US, UK, Australia and Japan and the sales forecasts indicate that the demand of the fan will remain steady in these countries as well (Liverpool Daily Post).
This report at first assesses the likely demand of Dyson Air Multiplier in the marketplace in the light of economic theory; it then discusses the consumer behavior relating to the fan and price as well as income elasticity and finally looks into the likeliness of the fan creating a monopoly.
Almost unconscientiously, ...Show more

Summary

Dyson Air Multiplier fan is a new technology, which works without blades and the company expects it to revolutionise the fan industry. It is safer, easy to clean and assemble and above all…
Author : demariowitting
Understanding markets: Report- Dyson goes without blades essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Understanding markets: Report- Dyson goes without blades"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Understanding the work of financial markets
To begin with, essay describes that lenders supply money through the financial markets. Financial markets which consists of the bond markets, equity markets and the money markets. Secondly, through which lenders supply money is through financial intermediaries such as the banks, mutual funds, market funds, pension funds and insurance companies.
10 pages (2500 words) Essay
Dyson Crafting a Deployment Strategy
Currently, the company provides jobs for more than three thousand people globally. Dyson is strongly committed to see his country tap talent and utilize its full potential, in making Britain technologically advanced among all the countries globally. In his report on ingenious report commissioned and presented in 2010, he highlighted very core areas which the country’s top management should attack to ensure this dream of the country is realized (Dyson, 2012).
4 pages (1000 words) Essay
Serving Customers in Global Markets (Report)
This advert was chosen as the focus of this report because upon its release, the television campaign attracted a range of opinions and comments which either praised it for adopting a pure, realistic and simple approach to advertising or criticized it for promoting a superficial stance of beauty that is only based on the physical appearance of women rather than their personalities.
5 pages (1250 words) Essay
Dyson Casestudy
The company has had to engage itself in various strategic activities all in a bid to increase revenue. The world of today is very competitive in nature. James Dyson realized this and sort to make various innovations that cause their products to stand out from the crowed.
5 pages (1250 words) Essay
Both Tocqueville And Weber Believe That You Cannot Understand Modern Society Without Understanding Religion
Alexis de Tocqueville and Max Weber are considered most approved scholars and authority on modern society and democracy. Weber's style and expressions torment the conscience of politicians. He had complete command over subjects like executive ability of politicians and bureaucracy.
7 pages (1750 words) Essay
Financial Markets - Understanding Stock Option Information
Volatility charts show extremes —specifically, option volatility charts show relationships between puts, calls, strike prices, and expiration dates. Assumption associations are derived from historical patterns, price patterns, and supply and demand relationship.
10 pages (2500 words) Essay
Understanding markets
But a market can be defined only through the Marketing effort that is put in to exploit this market. The potential market may be larger but the market for a company’s product or service is the targeted market for which it makes this effort.
8 pages (2000 words) Essay
Goes around comes around
But quiet often they may fail in their attempt because of the immense external pressure from the family, society and environment they belong to. In
2 pages (500 words) Essay
Understanding Information report
In a study involving box office revenues, the principal variables influencing gross box office earnings such as the number of cinema sites, the number of cinema screens, cinema revenue per screen, revenue per admission and the total number of admissions were examined
5 pages (1250 words) Essay
Understanding the Annual Report and 10-K
However, the form 10-K is very much different from the Glossy-Annual report send by the company to its shareholders. The 10-K includes information of the company such as history, equity, executive compensation, subsidiaries and audited financial
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment