StudentShare solutions
Triangle menu

Marketing - Assignment Example

Nobody downloaded yet

Extract of sample
Marketing

Most of the products fail because of unattractive features, exceptional high price, wrong segmentation, positioning, targeting, inappropriate promotional strategies, lack of top management support, lack of relevance in the market etc. Whereas main reasons behind the success of a product include excellent product features, value for money, proper marketing strategies, full support from top management etc.
There are number of stages involved in the development of a new product. These are idea generation, idea Screening, concept development and testing, marketing strategy and financial analysis, product development, test marketing, commercialization. Each of these stages is discussed below.
The entire process of new product development starts from idea generation stage. New ideas might be generated from companys internal employees, customers, suppliers, distributors and even from competitors.
In this stage concept of the chosen idea is developed and it is tested in the sample customers. Any further modification in the product features are done on the basis of the responses from these customers.
Marketing strategies would include strategies on 4 Ps (product, price, place and promotion), segmentation, targeting, positioning and sales. Financial analysis would involve analysis of total cost of production, sales, and distribution. Financial analysis would also involve the analysis of required profit margin based on which the price will be ...Show more

Summary

Product need to be designed according to the customer needs or market trends. Decisions regarding product strategy would involve product function, its appearance, product packaging etc.
It has been…
Author : ashleekoss
Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing
In today’s marketing industry it has been evidently showing that there are a lot of imitations of various brands in the market. People are thinking that buying such imitation products would give them the same prestige as that of the original one. One of the most well-renowned brands in the world today is Havaianas.
1 pages (250 words) Assignment
Marketing
Considering the product features of Trap-Ease, women could be its best market for the mouse trap. But not just women. Martha has to segregate the group further. To target a market just because of gender lacks the specifics for targeted marketing. There are subgroups in the women market and to conclude that the best market is women because they stay at home to take care of the children missess fails to identify the actual demographic of the market.
2 pages (500 words) Assignment
Marketing
The importance of marketing can be well established by providing a well known example from the beverage sector of America. During the year 2010, through aggressive and clever marketing strategies, the Diet coke of Coca Cola overtook Pepsi to occupy the second spot in the US.It is important to mention as a result of marketing, Coke was able to win back in the decade old rivalry, which is more popularly referred to as the war of the Colas (Esterl, “Diet Coke Wins Battle in Cola Wars”).
6 pages (1500 words) Assignment
Marketing
One of the biggest product launch of Coca-Cola is Coke Zero. The launch of Coke-Zero started in October 2006. It is marketed towards young males. In
1 pages (250 words) Assignment
Marketing
—the Facebook fan page as well as the My Coke Rewards are specific evidences from the website that tells Coca Cola as a product is in the mature phase of the product life cycle. Coca Colas emphasis is on retaining consumers and increasing consumption—as apparent in the
1 pages (250 words) Assignment
Marketing
To target a market just because of gender lacks the specifics for targeted marketing. There are subgroups in the women market and to conclude that the best market is women because they stay at home to take care of the children missess
2 pages (500 words) Assignment
Marketing
The roles of public relation advisor in marketing and communications industries that contribute to a marketing orientated organization are: To support the Senior Marketing Director in developing the organization’s social marketing and public relations as well as strategy plans. Those plans are aimed at building brand equity with major stakeholders via the social platforms of media.
4 pages (1000 words) Assignment
Marketing
The basic concept is to make to most appropriate product that has to be available at the right place at right prices with most suitable promotion. These elements are called variables because they differ from
1 pages (250 words) Assignment
Marketing
Evo’s vision is to become a renowned global brand and market sports products to its target market throughout the world. At present, Evo is heavily dependent on the US market. The company generates merely 5 percent of its revenue from outside the United
3 pages (750 words) Assignment
Marketing
From the marketing view, British Airways uses these 7Ps as, British Airways provides mailing of the changes within the service system with mobile devices to the customers. Along with
6 pages (1500 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment