For example, majority of the computer users rely on Microsoft products due to the fact that the firm has managed to capture the good will of most computer manufacturers such that new computers in the market come with an already installed Microsoft Operating system (Fisher, 2007). In addition, the company supplies other computer accessories such as hardware for example mouse and keyboard as well as software such as the Microsoft office suite, which operates in all desktop and laptop computer models. By doing so, the firm has been able to create monotony in the computer industry by the virtue of their high quality products that have acquired customer good will and loyalty all over the world (Fisher, 2007). In fact, the firm has been rated as one of the reputable companies that have produced the richest employees in the world, implying that it has the largest market share in the industry.
However, the firm’s market power in the long run may be compromised by the powerful IBM Company, which offers almost the same products as Microsoft Corporation (Fisher, 2007). This is due to the fact that IBM company, which is only second to Microsoft, has the capacity to offer stiff competition, thereby neutralizing Microsoft’s market power even though in the short run, Microsoft company stays at the lead in the supply and development of computer software and hardware.
Market power refers to the ability of a business to control the price and supply of a commodity in the market without the risk of losing customers to competitors. This may be as a result of monopoly in the supply of such commodity by a business, which offers less or no alternatives for customers who depend on the product. However, the ability of a business to maintain its market power in the long run depends highly on the lack of a strong competitor to offer a viable alternative to customers whenever they are threatened with