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To do the analysis about the current situation of the company a ratio analysis has been performed over the 3 years financial data of the companies. The various ratios that have been calculated are Profitability Ratios, Asset utilization Ratios, Liquidity (Solvency) Ratios, Debt Utilization Ratios and Market Value Ratios. We shall now discuss the various ratios in detail.
These are the ratios which show the ability of a firm to earn profits (Profitability Ratios, 2010). It helps to calculate the profit earning capability of a company with respect to the sales, assets and other such expenses. The various ratios under this are:
This calculates the amount of earnings for a company from every dollar of sales (Peaveler, 2010). This is calculated as net profit divided by the revenue or sales (Profitability Ratios, 2010). The higher the profit margin the better the company and its operations (Profitability Ratios, 2010).
This ratio basically calculates the efficiency with which a firm uses its fixed assets to generate profits (Peaveler, 2010). This can be calculated by dividing the net profit by the total amount of fixed assets (Peaveler, 2010). The higher the ROA the better the company and its management are (Profitability Ratios, 2010).
This ratio calculates the profit that a company is earning over the investment of shareholders (Peaveler, 2010). This can be calculated by dividing the net profit by the total shareholders equity of the firm (Peaveler, 2010). The higher the ROE the better the company is (Profitability Ratios, 2010).
These ratios tell the management how well they have been using their assets to generate sales (NIMS, 2010). They give valuable insight about the internal operations of the firm and thus the management could take the required steps to improve the same. The various ratios have been discussed hereunder:
This ratio indicates as ...Show more


The Industry chosen is tobacco and tobacco products. The company chosen here is the Reynolds American Inc. in the report a detailed ratio analysis has been with the help of the information from the Income…
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Finance research project
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