After which a careful scan of competitors around Dubai must be thoroughly made so that I can have a full grasp of how it is to compete in a dense market. It was difficult since as a new entry in this business, other companies have already the advantage of having loyal customers. Nevertheless, I was able to successfully gather enough data that can give me a complete view of the car rental industry. This also meant being resourceful by tapping networks of friends, even relatives who knows someone from this kind of business.
On the second week, I doubled my efforts to get primary sources for my data. This entailed doing interviews among two rent-a-car owners so I can have some idea for the marketing strategy. I also interviewed a driver so I can anticipate possible problems in operating this business. I fully realized that this business is not about cars, it’s about giving service which is why I incorporated “pleasure “ in my tag line. The succeeding week, it was time to put up advertisement on different media and that was not quite easy for a newcomer. There were many phone calls to make just to canvass the price of such ads. Also, I was not familiar with sizes, dimension and design of paid ads. Indeed, the design of the website occupied also another week of the project since many considerations must be made in the B2C marketing. The four principles of marketing are the same but one must view the ad as a browser on the internet with very little attention span. The ad must immediately grasp the attention of the potential customer.
There were many skills that I have learned in accomplishing this project. The first set of skills I have developed are soft skills in negotiating, problem-solving, listening, interacting with others, diffusing tension in an argument and even teaching. These skills were learned during my interaction with people in the industry as well as people in the media. The rent-a-car business depends