roles that technology has played is in influencing the conventional radio system, which is now with advancements and progression in Information Technology, is encompassing into the form of internet radio. Living in the world of blooming science and technology, our lives are gradually changing along with its research and innovations (Lee, pp. 20-23, 2005). It revolves around us in every activity, whereby we have been left dependent upon its functioning as mere parts of a machine, unified under a mechanical function. Not only has it revolutionized our personal lives, but also the way in which a society communicates with each other has changed. Our present way of life would have been a dreamland for man just a century ago, and what we possess today is still not at its climax, what follows ahead is a mystery under guidance of technological advancement (Lee, pp. 20-23, 2005).
The conventional system of broadcasting information, news, and entertainment is under massive change by the gauntlet of technology, whereby the entire network today stands at perils because of the rapidly growing fantasy of internet radio (Zittrain, pp. 56-58, 2008). The dissemination information by its means has developed a new system, which allows the network’s programs to be broadcasted everywhere to common people. The new internet radio is seen wearing the new trend to fit easily to the tastes of the modern generation, massively loaded with new news and information to cater all age groups and its ease in accessibility and profound efficiency all have added great value to popularity.
From all forms of electronic media, radio is a common person’s device, which provides apt news and information and a negligible cost, is mobile and can be accessed from almost anywhere around the country. It is easy to travel with, acting as a live companion at all times, and can even be connected with other electric devices as an “add on” keeping one updated with national and international happenings