The historical context of the UK wine industry will be analyzed in that the people and firms who decided to develop the wine industry in the UK will be focused upon. Factors which were vital in the process of early development in order to continue the production of wine and maintain its success will be looked at. The competition in the market for the wines produced in the UK will be researched. It would be analyzed just how conducive the prevailing climate in various parts of UK are for the growth of grapes and the availability of land. The government policies and rules and regulations with regard to the production of wine in the UK would also be considered. Whether these are supportive to the UK wine industry or not will be highlighted. Research will be conducted to find out the general popularity of wine among British people and whether the popularity is increasing or not. The awareness and knowledge about the British wine in the hospitality industry such as among the restaurants and hotels in the UK would also be considered. That is how much restaurants and hotels are ordering British wine from their suppliers and the demand for these by the customers will be looked at. It is also hoped to highlight upon how the hospitality industry can contribute and support the development of wine industry in the UK such as with different ways of advertising and promotion. Finally this project hopes to give an insight about the future of the UK wine industry and in which direction it is heading. The popularity of UK wine is at an all time high. This has prompted some research in this area.
Wine, which could be considered as a convenience product is taken by UK people with their daily meals. The wine industry could be defined with reference to enterprises mainly involved in producing wines, brandy sprits and brandy. This enterprise also includes bonded wine cellars who are engaged in