Criminals use this opportunity to get access to others’ profiles by sending friend requests. Once approved, they get access to the victim’s personal data, photographs and albums which they might forward to adult sites, or this may lead to telephonic conversations and meetings, and nobody knows about the consequences. The criminal can also adopt identity of real people by using their hacked photographs and information, for the purpose of attracting friends.
This topic holds a strong place among ethical issues in e-marketing. Internet savvy persons are getting more and more informed about false e-marketing or fake e-business advertisements. False identity helps the criminal in preplanned attacks against payment systems like pensions and medical insurance. E-marketing ethics require that in order to carry out effective e-marketing, the e-marketer must base the business on honest grounds. If he is honest in displaying his identity, consumers will automatically come to him because e-consumers always do business with the names they can trust. Similarly, it is unethical to adopt the identity of another successful organization as doing so tends to bring harm to the reputation of the owner of the cloned identity.
Here is an example when the issue was handled ethically. According to PR Log (2009), a Press Release, twenty fake identity factories had been sealed which were being operated by criminals who produced cloned driving licenses and utility bills. The Metropolitan Police was able to track down these factories in an Operation, arrested the criminals and closed the factories. If such criminals keep on getting caught, then this would be a good lesson for those who think of crossing the ethical boundaries in interacting with social media and in carrying out e-marketing.
Let’s discuss an example when this issue was not handled ethically. Johnson (2010) revealed in her article that according