ss corporations alive and successful today is innovation, though this innovation needs to be successful the first time around if the company wants to see positive results with it. The innovation of products does not only depend on the proper research but also on the creativity and imagination that helps a business to continue to grow (Cooper & Edgett, 2007). A list of possible new product ideas from our brainstorming session is as follows:
1. Eyeglasses with 3-D capabilities - The successful 3-D movie “Avatar” is proof as to how popular 3-D is, and how people are willing to pay extra money to see a film in 3-D. Unfortunately, movies take away the glasses once the movie is over and reuse them for the next showing of the film. This can be potentially dangerous to other people, as their are diseases that can be passed on from glasses that were already used by somebody. The proposed 3-D device will consist of just an attachable piece that can easily be attached to eyeglasses with a grade, similar to the eye glare attachments that are available today, making it easy to take the pieces on and off. After people are done using them, they can take them off and keep them until they need them again.
2. Kindle with Braille reading capabilities - Kindle has already released a product with special sound capabilities, like the text-to-speech, for people that have hearing or seeing problems. What Kindle needs to do next is make their devices friendly for those who cannot see at all and need to read with braille. Indeed, four South Korean researchers have already done a prototype on this product (Wright, 2009).
3. Cigarettes with Champix (anti-smoking drug produced by Pfizer) - Although it may seem like an oxymoron that a tobacco company would be offering a product that would essentially stop people from smoking. However, to prove that they really want to help people to quit smoking, decreasing the amount of smokers, tobacco companies can start making their cigarettes with