Strategic operations in an organisation that are premised on lies are bound to fail as they would be doubtful in the eyes of the potential customers. In this case it can be noted that Google has a code of ethics which guides its operations as going to be discussed below. For instance, it is guided by the motto: “Don’t be evil.”
The most important issues addressed include the need for integrity, respect for each other, confidentiality as well avoiding conflicts. Google strives to create a good reputation so as to ensure that the customers have trust in them. Trust is the guiding principle in the operations of Google. The other most important factor is respect for each other so as to avoid conflicts at the work place. Confidentiality is very important as far as reputation of the organisation is concerned. There is need to ensure that privacy is respected which is very important in the code of ethics for Google.
The Board of directors is on the top position in the organisation and is responsible for enacting the ethical code of conduct. The board communicates with the management about the ethical conduct that ought to be followed. The management is in direct conduct with the workers and these in turn also communicate with them the expected code of conduct to be followed. Google has an open communication system but as far a communication of ethics is concerned, it follows a descending order from top to bottom. The board as noted already has the overall authority to administer the code of ethics in the organisation. The management is used to enforce the code of ethics since they are the ones who closely work with the workers hence it becomes easy to enforce the code.