ness, people must make efforts to adopt ‘green’ habits and promote goods and services that are intrinsically linked with environment conservation and preservation. Hence, business imperatives and organizational environment strategy must contribute towards sustainable development and become proactive participant in the conservation and preservation of environment.
The fast advancing technology and rapid globalization, including local migration, has adversely affected the ecological conditions. The conservation and preservation of natural resources are important part of population dynamics as its sustenance depends on the available resources. The population growth has brought into focus the issue of sustainable development. Sustainable development is defined as maintenance of ecosystem that facilitates a continuous supply of natural resources like water, clean air, energy and food with proper waste disposal system. It is important that awareness regarding sustainable development is created amongst the public so that despite advancement in technology, environment is preserved for our future generation.
Indeed, fast depletion of natural resources has disturbed the eco system, resulting in change in global environmental conditions like global warming, increasing number of climate related natural disasters etc. The seriousness of the environment issue needs to be understood for the wider ramifications by individuals, government and business world. The environmental sustainability has become critical element of survival and therefore, businesses must strive for market sustainability approach to encompass strategies and innovative measures within their work paradigm.
The primary role of governments is to provide a coherent guideline of governance through well defined constitution and policy framework. The policy frameworks are important part of administration processes that are designed to improve and improvise the diverse welfare programmes of the public at large.