Cook, Guy (2001 2nd edition) said the company is owned by Pernod Ricard and takes advantage of Jacob’s creek potency name to rebrand its wines which were previously sold under Orlando label. This resulted into many branches of its name for instance Jacob’s creek Centenary Hill Shiraz in Barossa, Jacob’s creek St Hugo Cabernet Sauvignon in Coonawarra, and Jacob’s creek Steingarten in Eden Valley.
Jacob’s creek is the Australia’s most known creek and it is mainly in the United Kingdom and other many countries where Jacob’s creek wine brand is sold. Some of international drinkers imagine Jacob’s creek is an entire region though it’s the biggest selling label and almost one million of wine glasses are drunk each day. It is only some kilometers long via the Barosa Range near its peak, Kaiser Stuhl and gurgling down the “river red gum lined” bed into North Para River. The creek is extremely dry during vintage time in autumn though the Jacob’s creek name conjures with Amazonian of Australian the “sunshine in bottle”.
Jacob’s Creek has advertising Strategies which mainly involve unique selling proposition, brand image, resonance, emotional, generic and pre-emptive. The unique selling proposition is a strategy which ensures your offering are unique and more valuable from your competitors’ offerings and putting your idea in the minds of target groups to reach customers. Positioning attracts customers by forming unique and positive identity in the company and its offerings. Jacob’s creek thus utilizes positioning to distinguish its products from others. The world consist of products similar to that of Jacob’s creek but the company makes its products get into advertising overload all through to gain the customer’s attention. This ensures the customer have something to trust in until a new message breaks through to persuade them to certain changes depending on companies selling brands.
Jacob’s Creek also uses