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Toyota - Research Paper Example

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Furthermore the company should start a new advertising and public relation campaign in order to recover its affected image. The entire project will be very much feasible if the company works according to the provided plan.
The Japan based Toyota Motor Corporation has been dominating the automobile industry over the past few years. The company started its journey back in 1937 as Toyota Motor Co. Ltd. In the next year, production started in the Honsha plant of the company. In 1950 the company faced severe financial crisis. In the same year Toyota Motor Sales Co. Ltd. was established. In 1959 production started in another plant named Motomachi. In 1966 the company launched Corolla and in 1982 Toyota motor Sales Co. Ltd. merged with Toyota Motor Co. Ltd. and Toyota Motor Corporation was formed. Today Toyota’s main business is producing and selling automobiles. Its head office is situated in Tokyo, Japan. There are four brands through which the company sells its cars. These are Toyota, Lexus, Daihatsu and Hino. In addition to automobile production the company is also involved in other industries like housing, ITS, financial service, biotechnology & afforestation and marine.
There are some clearly defined guiding principles that help the company and its managers to handle the entire operation. Toyota believes that it is very important to become good corporate citizen and in order to do so it is important to honor the spirit of law and language of each and every nation it operates in. The company believes in fair and open corporate activities. Furthermore Toyota’s guiding principles also say that customs and culture of every nation need to be respected. It is also found that the company always tries to make some positive contribution to the social as well as to economic development of the communities. The company is found to be operating on the principle of providing safe and ...Show more


Despite being the largest car manufacturer in terms of sales the company is badly affected by the global financial turmoil. Moreover, the company has recently taken back nearly 5 million cars from…
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