StudentShare solutions
Triangle menu

Toyota - Research Paper Example

Nobody downloaded yet
Furthermore the company should start a new advertising and public relation campaign in order to recover its affected image. The entire project will be very much feasible if the company works according to the provided plan.
The Japan based Toyota Motor Corporation has been dominating the automobile industry over the past few years. The company started its journey back in 1937 as Toyota Motor Co. Ltd. In the next year, production started in the Honsha plant of the company. In 1950 the company faced severe financial crisis. In the same year Toyota Motor Sales Co. Ltd. was established. In 1959 production started in another plant named Motomachi. In 1966 the company launched Corolla and in 1982 Toyota motor Sales Co. Ltd. merged with Toyota Motor Co. Ltd. and Toyota Motor Corporation was formed. Today Toyota’s main business is producing and selling automobiles. Its head office is situated in Tokyo, Japan. There are four brands through which the company sells its cars. These are Toyota, Lexus, Daihatsu and Hino. In addition to automobile production the company is also involved in other industries like housing, ITS, financial service, biotechnology & afforestation and marine.
There are some clearly defined guiding principles that help the company and its managers to handle the entire operation. Toyota believes that it is very important to become good corporate citizen and in order to do so it is important to honor the spirit of law and language of each and every nation it operates in. The company believes in fair and open corporate activities. Furthermore Toyota’s guiding principles also say that customs and culture of every nation need to be respected. It is also found that the company always tries to make some positive contribution to the social as well as to economic development of the communities. The company is found to be operating on the principle of providing safe and ...Show more


Despite being the largest car manufacturer in terms of sales the company is badly affected by the global financial turmoil. Moreover, the company has recently taken back nearly 5 million cars from…
Author : zernser
Toyota essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Toyota Company Analysis
Executive Summary Toyota Company has been a leading name in vehicle making for quite a lot of decades. Regardless of the nationalistic movement in the United States to “buy American”, the business has held its own, staying a leading and persistently developing company within the ‘corporate world of transportation.
21 pages (5250 words) Research Paper
Toyota Brake Problem Analysis
The major business undertaken by Toyota is Motor Vehicle Production and Sales. It has been estimated that around 320,808 employees working at present in Toyota and its affiliated companies all over the world as of March 31, 20091 In the automobile industry Toyota do not need any introduction.
9 pages (2250 words) Research Paper
As Kim reports, presently, Toyota has developed a new long term strategy under which it aims to double profits by launching more hybrid models into emerging markets. Kim, Chang-ran. “Toyota aims to double profit under new strategy”. web 14 July 2011 In my opinion, the firm must give more emphasis on product quality rather than profitability since Toyota’s profit margins are currently weaker than other Japanese automobile manufacturers.
1 pages (250 words) Essay
Toyota Company Research Paper
Therefore, the core dynamics of Toyota’s marketing which consist of its supreme quality testing, innovation, and its supreme ability to attract a solid customer base. One of the main components of Toyota’s marketing strategy is to focus on supreme quality testing.
3 pages (750 words) Research Paper
Toyota International Corporation
The company makes use of the most advanced technology and relies upon the employees at all levels to increase the productivity and reliability. Toyota has established not only a top competitor image but also has become the global automotive in the international market.
3 pages (750 words) Research Paper
A systematic approach is brought through the calculated ratios where liquidity, Activity, solvency/ leveraged, profitability and shareholder’s returns index are summarized. Industry indicators are also used to give a comparison to this motor corporation.
7 pages (1750 words) Research Paper
TOYOTA Corporation
For many decades, Toyota has been successful in transacting its business locally and internationally beating its rival companies from Europe and America. It is the largest automobile maker by production and sales. The company was founded in 1937 by Kiichiro Toyoda .The production system of Toyota is based on lean philosophy which implies that production considers the way they spent resources for any objective other than making value targeting the customers which in turn may be wasteful.
5 pages (1250 words) Research Paper
Toyota Production system
Evidence suggests that this system has greatly aided the organization to cut down operating costs and to foster employee creativity. This paper will analyze Toyota’s Production System,
4 pages (1000 words) Research Paper
Governments globally have also passed laws that call for environmental management and sustainable purchasing. Toyota has become one of the players in the industry that is taking environmental issues earnestly as part of its social corporate responsibility. The company
3 pages (750 words) Research Paper
Toyota Scion
The main purpose as to why Toyota launched scion is due to the realization that it was losing a market share to the younger generation. The main
3 pages (750 words) Research Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Research Paper on topic Toyota for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us