A brief discussion of the case of Proter and Gamble has also been included. This helps in providing a comparison between the two companies and how each of them differ from the other.
Unilever was started way back in 1930 as a result of a merger between the Lever Brothers and Margarine Unie. The company has grown over the years and currently the company employs as many as 163,000 people around over 100 countries worldwide. The company has a worldwide turnover of almost €39.8 billion (Unilever, 2010). The company has spread the reach of its products to almost over 170 countries across the world and a number of these countries not only sell the products but also manufacture them. Almost 75% of the sales of the company are from the 25 top brands that the company has as a part of their portfolio. Unilever has been recognized to be the global leaders in the foods sector and it includes various foods like savoury, dressings, tea, ice creams, and also spreads. The company has also been recognized to be leaders in the Mass Skin Care and Deodorants and has also created a mark in the Home and personal care sectors (Unilever, 2010).
The company spends a lot of money on the research and development and has been noted to have spent as much as €891 million in 2009. Unilever has worked towards building its manufacturing units across over 264 sites worldwide and the company aims at ‘for improved performance on safety, efficiency, quality and environmental impacts, working to global Unilever standards and management systems’ (Unilever, 2010). Unilever has also been actively participating in the community and has invested as much as €89 million in the community projects for the financial year 2009 – 2010.
Unilever has been able to develop a company with loads of innovativeness and dedication and has been able to get recognized as a global company with a very strong brand portfolio and with excellent relationship with the retailers. The company has