StudentShare solutions
Triangle menu

Corporate Communication - Essay Example

Nobody downloaded yet

Extract of sample
Corporate Communication

As these different workers would try to impose their own attitudes and culture on the organisation as well as fellow employees, it could lead a different, uncommon and complex organisational culture, negatively impacting the organisation’s performance. Thus, for organisation to succeed, all its employees have to work in unison without any differences and for that a common, clear and workable organisational culture need to be implemented in the organisation. To implement a common organisational culture, organisations can even go for a organisational change. That is, as it will be difficult to force common organisational only in some segments of the organisation, it would be better, if the organisation goes for organizational change.
When the organization does not perform up to expected levels due to culture issues and in other cases wanted to expand or diversify its operations, the management method has to be changed. This is where the concept of organizational change comes into the picture. That is, organizational change constitutes the structured changing or transitioning of employees, departments and the organizations as a whole from a current state to a favourable or desired future state. So, here the main need or necessity for an organisation to change is to implement a common organisational culture, thereby maximize the collective advantages or benefits for all the employees, managers and leaders working for the organization, and thereby maximize the profit and standing of the organization. So, this paper as part of literature review will discuss how implementing a common organisational culture will lead to organizational change and how leaders and managers had to be aware and importantly control these changes by case studying Starbucks.
When an organization initiates the process of change management, the first main role the leader should perform is build an academically, technically strong and experienced workforce as part of the ...Show more


In organisations all over the world, employees having different mindsets and backgrounds will work together in a coordinated manner to accomplish their allocated work, under the supervision of a leader. This ‘collage’ of workers, although having differences, will work to…
Author : merlgaylord
Corporate Communication essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Corporate Communication"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Communication Approaches Used by Corporate
Many organizations provide the human resource with certain tools in order to make it easy for them to coordinate their activities. Much of the work and bulk of the activity in the organization is done through communication. In case there is no communication within the members of the organizations, there are chances that the work will not be of very high quality.
6 pages (1500 words) Essay
Case Response about Corporate Communication
Responding to an advertising to adopt puppies, he wrote, “Please don’t let these puppies go to a Chinese restaurant!” This email has raised all the issues of controversy inside and outside the firm. The controversy has not only caused problem to Mr.
3 pages (750 words) Essay
Corporate Communication Strategy-Toyota case
In the past decade and especially in 2009-2010, the company had faced serious crisis situation with its quality problems regarding sticking gas pedal and uncontrollable acceleration that had led to human casualties and severe dent to its market reputation.
11 pages (2750 words) Essay
Strategic Approaches to Corporate Management: Ineffective without Communication
There are various reasons that would invite companies' top management to formulate and implement strategies that will commence, evaluate and expand business operations globally. Therefore, companies are influenced to apply innovative approaches to their corporate management.
6 pages (1500 words) Essay
Corporate and interpersonal communication seminar paper
Corporations, as with most social ills, received the brunt of the blame for producing the pollutants that will inevitably lead to the unsustainability of current modes of living. Therefore, it became the strategy for
8 pages (2000 words) Essay
Communication Strategies
These strategies will also enhance the image as well as the reputation of the company to different stakeholders. It is recommended that a clear corporate communication plan should be drawn by a company that is concerned
2 pages (500 words) Essay
Corporate Communication Strategy-Toyota case
In the past decade and especially in 2009-2010, the company had faced serious crisis situation with its quality problems regarding
11 pages (2750 words) Essay
PR & Corporate Communication
The developed nations have been ranked highly in terms of the quality and effectiveness of education, while the developing countries lag behind. According to the Program for International Student Assessment (PISA), the United Kingdom demonstrates average results. PISA
10 pages (2500 words) Essay
At the end of the day, marketing communication does not deliver adverts, or direct mail pieces, or PR and corporate identity programs. We deliver results Discuss what you think is meant by this statement
Even little tasks that may seem negligible such as sending a thank you mail, playing darts with a prospective customer, responding to communication on time and having coffee with a former client are all important in
9 pages (2250 words) Essay
Corporate communication plans
This report broadly examines the implementation of the items in case of Ryanairs airline and efficient the airline has used the strategy of the corporate communication in promoting the brand, name, image and their reputation to their customers. Ryanair
8 pages (2000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment