It is important that the marketing plan should consider the opportunities, strengths weakness and threats of the product in the market. Moreover, competitor analysis will help the marketers to implement strategies to counter the stiff competition. Virtual sex software may not have much competition in the market since it is a quiet new business concept. At the same time there are many other sex related products in the market. Such products may raise some resistance to the entry of the new product; virtual sex software. Such resistances can be overcome using carefully formulated marketing strategies. This chapter analyses the marketing plan for the introduction of the new product; virtual sex software.
Even though virtual sex pleasure is a quiet new business concept, there are plenty of other sex related products in the market for a long period. For example, live sex shows in televisions and internet, webcam related sex activities, sex movies, sex CD’s etc are already in the market. These items are already familiar to the people for a long time. But all such items provide only the visual effects and it is impossible for the users of such product to change anything in the content of it. On the other hand, virtual sex software helps the users to engage in virtual sex activities with any of the persons they like. There are no barriers or restrictions for such virtual sex activities. Only requirement virtual sex software users needed is the ability and skills in using computers and software.
The major weakness of this product is that as in the case of other sex related products, virtual sex software also offers virtual sex rather than real sex. Moreover, the users of this product need good computer knowledge and ability to handle multiple tasks using the software in order to derive maximum pleasure out of the software.
As mentioned earlier, the closest competitor for the virtual sex software might be the sex movies and live shows. All such shows and movies