This journal contains original, peer-reviewed briefings on the practical problems and available solutions in the field of consumer behavior marketing. The aim of this journal is to support and assist in the understanding of consumer behavior for its readers and share the latest research and applications related to this field.
The JCB publishes double-blind peer-reviewed and high quality theoretical and pragmatic research (derived from experiment and observation). This is one of the best features of this journal. It has a foundation in the social sciences and has a diverse and multidisciplinary view point which looks for sharing information related to consumer behavior. (Wiley::Journal of Consumer Behaviour) The JCB also showcases alternative, modern and contested representations of consumer behavior along with the latest developments that have been taking place in established traditions of consumer research.
Being an international journal, the JCB offers the latest thinking, new developments and cutting-edge techniques in all aspects of consumer behavior in an international forum. Since the editorial perspective of this journal is international, it does not reflect the interests of any specific country.
The research that the JCB communicates is in a forum that includes case studies, research reports and forecasting trends as well as articles. The articles are reviewed by international experts on the Editorial Board, emphasizing on the latest applied research and theoretical thinking in the field. The journal includes:
2. Cutting-edge Practice Papers: These papers explore the key international issues facing practitioners today and presenting case studies which are relevant. They also illustrate contemporary application techniques and forecasting reviews.
3. Book reviews: These reviews summarize content and assess the relevance, and each of these submissions is again