StudentShare solutions
Triangle menu

Marketing and management - Essay Example

Nobody downloaded yet

Extract of sample
Marketing and management

Its customers include white collared as well as blue collared workers irrespective of their race, age and income group. Its homely atmosphere and common place ambience bestows it with a distinctive quality that makes a working family man comfortable to visit the place with his family. Its main target customers are the middle class people, both males and females aged between 18 to 25 years. Its relationship with its customers has remained unchanged through the thick and thin of time. Never has it attempted to change the profile of its target customers. The customers too have remained loyal to the company.
Dunkin’ Donuts value proposition is to frame a clear idea of the type of customers it seeks to serve. An attempt to target any other type of customers will not be very effective rather it would then run the risk of losing its existing customers. The primary focus of Dunkin’ is the middle class people. Some time back Dunkin’ had termed a new sandwich as “Panini”. It was not accepted by the customers because they felt that the name was too fancy. It was then renamed as “Stuffed melt”.
The company aims at broadening its customer base by providing them with products and services that they want. They came out with a campaign that involved its existing customers and clients. People shared photos along with the brand name and posted these photographs on the walls. This helped to nurture a relation between the company and its customers and drew in more coffee addicts. This measure broadened the customer base and increased brand awareness. (Fall 2006, The Bright Agency. p.10)
Starbucks is another fast food restaurant that gives a tough competition to Dunkin’ Donuts. However, the two companies target different customers and have totally different requirements for their respective coffee shops. Starbucks has differentiated itself as a service provider to high end customers. Its ambience is ...Show more


Not only does it evaluate the company’s relation with the customers but also presents a comparative analysis with its close…
Author : darelayla
Marketing and management essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing and management"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Management
The paper tells that marketing managers have to effectively coordinate marketing activities prior to the desired expectation of the firm. An enterprise is characterized by numerous goals and objectives to pursue, but basically, the primary objective of any given firm in business is to make profit. Marketing plans come in handy, thereby determining the success or failure of an enterprise in business.
3 pages (750 words) Essay
Marketing Management
It has marketing and management, which are broad topics that are seen to be related. Ross highlights that marketing are simply transactions that are meant to generate a profit (2). The American Marketing Association defines it as a process of developing transactions that satisfies the individual and organizational needs through plans, prices, promoting and distributing concepts, goods and services.
4 pages (1000 words) Essay
Marketing Management
Companies try to control the nature of their output but very few of them can control more than a few of the inputs they receive. Hence organizations try to predict, in future, the changing environment in which they are working and in result they make strategies to combat such changing environment.
8 pages (2000 words) Essay
Marketing Management
Top management at Lamplighter, however, recognizes that marketing lamps to ultimate consumers differs significantly from marketing electrical components to a diverse array of business marketing customers such as toy manufacturers. Identify the critical differences that Lamplighter will confront when developing a marketing strategy for the business market versus the consumer goods market.
2 pages (500 words) Essay
The marketing and management policies of Burton Company
Burton Company is a leader in sports equipment namely skies, snowboards, snowjakets, etc. "Burton Snowboards is the largest snowboard brand in the world" (Burton Snowboards, 2006). In spite of this fact and strong position of the market, it is faced competition from about 200 competitors around the world.
3 pages (750 words) Essay
Marketing Management
ng to the above definition, the entire process of management with regard to marketing is concerned with developing strategies with help the management in achieving organizational objectives through customer satisfaction. It includes selecting and defining the target market,
3 pages (750 words) Essay
Contemporary Issues in Marketing and Management
To this end, the paper examines the role of the social media and viral marketing in marketing and promoting various forms of entertainment including the film industry. This include a
8 pages (2000 words) Essay
Contemporary Issues in Marketing and Management
In this respect, there are many digital options available for children besides the tendency of children to explore different forms of playing. The industry
8 pages (2000 words) Essay
Contemporary Issues in Marketing and Management

The author will provide the global patterns of toys and games industry giving various regions where the industry is similar and where it differs. The report will include the proposals for implementing the games and toys industry about social media marketing theories, strategies and appropriate business models.

10 pages (2500 words) Essay
Major Fashion Marketing & Management
This paper discovers the Marketing & Management of Fashion. Fashion marketing and management allows students to develop diverse skills allowing them to grasp fully and appreciate business management and marketing in the fashion industry. The major has three major areas aimed at enlightening the students that are management and marketing.
1 pages (250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment