Various diversities such as linguistic, cultural, social, economical and religious , often challenge the smooth functioning of broadcasting. European Broadcasting Union have developed and followed a policy that ensures human rights especially the freedom of opinion and expression. One can find that it gives more emphasis on the protection of fundamental values such as cooperation, solidarity and tolerance. Transnational broadcasting system is a new trend of global audio visual markets. Transnational broadcasting system largely failed in Europe because of various reasons such as, economical, linguistic competition, relationship between channels and publishers, and technological developments. Economical, linguistic competition, relationship between channels and publishers, and technological developments influence the process of transitional broadcasting system.
As a result of the existing broadcasting policy European Union have changed their broadcasting methods especially, the implementation of digital broadcasting which has provided a new phase. Under new broadcasting policy all European broadcasters are expected to convey their services on both analogue and digital platform. The existing audio and visual broadcasting policy is highly helpful to European countries in its social, cultural and economic development. Paula Chakravartty, Katharine Sarikakis state that; “In the case of broadcasting policy, debates about culture and identity ,function around claims for the recognition of difference in contrast to the universalizing tendencies of the market.” (Chakravartthy & Sarikakis 2006, p.87).
The new broadcasting strategy will support the construction and allocation of European employment and it will change the social and economic scenario. The book entitled Broadcasting in the European Union: the role of public interest in… provides valuable information about the advantages of new broadcasting policy to the