News reports and researches have often mentioned that European Union has been following a broadcasting policy that promotes the commercial, political and cultural integrity of European Union. Broadcasting of audiovisual sector plays a vital role in the field of communication…
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Various diversities such as linguistic, cultural, social, economical and religious , often challenge the smooth functioning of broadcasting. European Broadcasting Union have developed and followed a policy that ensures human rights especially the freedom of opinion and expression. One can find that it gives more emphasis on the protection of fundamental values such as cooperation, solidarity and tolerance. Transnational broadcasting system is a new trend of global audio visual markets. Transnational broadcasting system largely failed in Europe because of various reasons such as, economical, linguistic competition, relationship between channels and publishers, and technological developments. Economical, linguistic competition, relationship between channels and publishers, and technological developments influence the process of transitional broadcasting system.
As a result of the existing broadcasting policy European Union have changed their broadcasting methods especially, the implementation of digital broadcasting which has provided a new phase. Under new broadcasting policy all European broadcasters are expected to convey their services on both analogue and digital platform. The existing audio and visual broadcasting policy is highly helpful to European countries in its social, cultural and economic development. Paula Chakravartty, Katharine Sarikakis state that; “In the case of broadcasting policy, debates about culture and identity ,function around claims for the recognition of difference in contrast to the universalizing tendencies of the market.” (Chakravartthy & Sarikakis 2006, p.87).
The new broadcasting strategy will support the construction and allocation of European employment and it will change the social and economic scenario. The book entitled Broadcasting in the European Union: the role of public interest in… provides valuable information about the advantages of new broadcasting policy to the ...
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It seems that the rapid expansion of markets and competition leave no space for public services. However, the situation is not as simple as it seems. In the era of digital television, public service broadcasting remains a powerful source of freely accessible information for large audiences in Britain and the rest of the world.
Therefore, the management and the stakeholder of the European Union must come up with measures to maneuver through the very competitive environment of economic empowerments. Due to the rapid growth in developments of the European Union global competitors in science and technology must at least put the European Union organization team in the form to get and innovate ways through which they will try to improve on their skills so that they can fairly compete with the competitors before they get hold of them.
In this regard, the discussion of this policy paper will be focused on critically analysing the policy position and its rationale towards the fiercely competitive economic performance of both EU and China. Finally, the policy paper will emphasise upon relevant recommendations which can mitigate the potential threats of Chinese economic emergence for the EU.
For instance, countries have budgets to, which require expansive engagement with other countries to achieve reasonable growth and prosperity. Countries also have security demands, which they can only address when cooperating with others. In addition, countries have populations that always demand jobs to generate income for sustenance over particular period.
However, this region has recently lost significant market share to emerging economies such as Brazil, Russia, China and India (Amiti & Freund 2010, 1). China, in particular, has gained significant influence and has emerged as the greatest challenge to EU’s economic competitiveness in the global arena.
Hundreds of technology enthusiasts started experimenting, and broadcasting their messages, by installing their own transmitters in the basements of their homes. What was initially thought of as an innovation suitable for military and on ships, for sending SOS and other messages, quickly percolated to the masses, as amateur radio operators started filling up the airwaves with entertainment programs, like music, talks etc.
The Conseil Superieur de l'Audiovisuel (CSA) which is the regulatory body. Parliament passes laws and controls the funding of public broadcasters. The High Council for broadcasting, CSA is in charge of granting licenses, appointing the heads, and overseeing all activities of all public broadcasters.
The programming on PBS has traditionally been focused on children during the day and on well-educated viewers at night. Education naturally translates into higher earners so the brand at work here would appear to be one that is focused on television viewers who earn more and thus spend more than those who watch broadcast network shows.
"It maintains common policies on trade, agriculture, fisheries, and regional development" (Wikimedia Foundation, Inc.).
EU has pursued the enlargement policy with an ever-deeper integration while taking in new members. The "growing member ship" is part of the development of European integration (European Commission).
To put it simply, we need to know how to address the audience to which we are broadcasting.
In this paper, I will be arguing that only thru the knowledge of the institutional framework of broadcasting can we understand how to address the audience. By institutional framework, I refer to the way broadcasters view the public or the audience.
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