The purpose here is to present the merits of one brand of old car. Finally Example (C) is called “Steer Clear of Consolidation Potholes” and is aimed at computer professionals. The purpose here is to give advice on approaching a typical workplace problem involving computer systems.
Denotation is used in all three in relation to the main topic, for example, text (A) uses very simple and literal terms your child, and alternating male and female pronoun his and her. Parents are denoted from the point of view of the child : “… being taken to bed by Mommy or Daddy at the same time every night can be the sequence of events….”. Simple and repetitive commands are given such as speak quietly to your child ….then leave the room…then repeat the process… continue in this fashion…let him cry and then leave… use the same technique. This excessive ritualization is indicated both in the title of the article, and its repetitive structure. There is a clear bias towards this repetitive, organized parenting style, as opposed to, for example, a more free and easy response to the child’s sleeping habits.
Example (B) uses less literal denotation, and prefers descriptions which have a masculine connotation for example: He saw shades of muscle car or very graphic metaphors such as Anthony polished a turd into something that redirects attention from standard hot rods… This phrase is quite humorous, because it is a mixed metaphor, with two non-matching elements: polish and turd. The negative connotations of turd reflect the bias which this article has against ordinary cars which are not yet polished into hotrods by the typical readers.
Example (C) displays the most complex use of language, and especially so when referring to technical matters. The statement a deployment strategy will help eliminate the number of gotchas is a reference to sport where a gotcha is a situation where a player is caught out. Another metaphor refers to ...
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