With the development of the social network system, it was not unexpected that new and innovative technologies would be developed that advertisers could take advantage of in order to promote their services and wares. Initially, the location based service was intended to provide…
The use of social networks and location based services have opened a door on the privacy of individuals that can be exploited by advertisers, but also by those who have ideas that can use that information for criminal purposes.
Location based services are designed to provide information based on tracking the location of the user through the use of the cell phone. Several services can be provided through location based services, including turn-by-turn navigation or finding someone or something. GPS navigation allows the user to have a moment by moment update of how to achieve finding a location. Using location based services to find a specific need, such as asking the application to find the nearest business that provides a certain product or service, allows for quicker mobility and access to businesses. The technology is engaged as the user’s location is stored through a location provider object which is then configured to the specification of the builder of the application in order to react in a way that creates a benefit for the application that is being created (Fitzek & Charaf, 2009, p. 199).
The use of the website Twitter has been designed to provide a short description of what is being done by the user so that followers can know what they are doing at any given moment. Foursquare, however, has developed the use of business and services and the reporting of that use so that networks of friends are updated regularly into a game that rewards users with badges and sometimes free goods and services from businesses based on the reported use of those businesses through the website combined with the application on the smart phone. According to Levinson & Gibson, (2010) using the gathered information about a competitor and its patrons can provide a business with the ability to contact those patrons and provide a special Twitter coupon in order to divert users of one business to your own competing business. ...
Cite this document
(“Promotion & Information Systems Essay Example | Topics and Well Written Essays - 500 words - 1”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/407684-promotion-information-systems
(Promotion & Information Systems Essay Example | Topics and Well Written Essays - 500 Words - 1)
“Promotion & Information Systems Essay Example | Topics and Well Written Essays - 500 Words - 1”, n.d. https://studentshare.net/miscellaneous/407684-promotion-information-systems.
Key aspects that are effectively managed by the use of the appropriate information system include technology, employees and data. Bognor Marine Watercraft (BMW) is a UK based firm that specializes in the production and selling of watercrafts and various components that are used in the maintenance of its products.
Information systems can be termed as the combination of software and hardware that helps in processing and managing data and information in organizations. This system is a automated or manual system that may comprise of people, machines or methods that have been organized to collect, process, transmit and disseminate the information.
support the increase of the effectiveness of Information Systems within the organizational environment (see as example Appendices section, Figure 1). These strategies are strongly differentiated in accordance with the culture and the ethics of each specific organization but
At the present time there are most modern and enhanced ways of carrying out business activities such as management and handling the other resources. At the present time, information systems are essential for each company that
saral Electronic business strategic principles and initiatives are about the entire information system policy management and effective management of business. In this scenario, the information system strategies will offer business direction as well as facilitate the corporation
The price determining mechanism at Aaslmeer is by the clock, each auction is given a specific time after which it is sealed. The offices also have inventories of the flowers that are traded everyday and most of the work is done manually.
Information System or IS for short, refers to the structure as well as process using which or under which collection and also processing of data is done through a combination of Information Technology products and manual work. “An Information System (IS) is a
The author states that computer systems have provided businesses today with an opportunity to maximize on their time, resources and human labor through introduction of programs like the ERP. Through adoption and formulation of ERP programs, a company will be able to produce more and management its work force more effectively.
15 Pages(3750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Promotion & Information Systems for FREE!