y is expert in manufacturing and supply of warehouse equipment that is heavily demanded by other business firms such as manufacturers or producers, whole sellers, distributors, large and medium scale retailers. In other words, our company offers Business to Business products (B2B) that are widely accepted and appreciated among all Russian businesses. This should be recalled that our company largely operates in Russian market where it enjoys optimal ranking due to sound reputation and goodwill among Russian entities. Although, the company has established its operations in European economy, yet it has to expand by opening new branches and sales outlets to enhance its reach among potential buyers. For instance, the strategic planners and top managers do have plans to improve global presence by initiating new business ventures in Europe, especially, Poland.
As far as the financial position of our company is concerned, it is worthwhile to mention that annual sales turnover is reported to be 30 million GBP. The employed personnel at the company are nearly 500 which include engineers, technical staff, finance, marketing and HR executives, IT specialist, production staff and miscellaneous staff. The entire pool of skilled, semi – skilled and un – skilled workers opts to showcase optimal performance that, in turn, leads to growth and sustainability of our company in core Russian market.
It should be highlighted that no matter how efficient and popular a company becomes, there are always some perceived weaknesses and shortcomings that are to be identified and corrected to ensure faster growth and development in this absolutely unstructured, uncertain, unpredictable and unclear business environment. Hence, the next section will cover some core business issues that are discovered by the author and that should be rectified to foster growth and sustainability.
Among the very genuine business issues, the first and foremost is escalating trend in business costs that have